With white label, you pick one of our kurti, kurta set, co-ord or men’s kurta styles, choose cotton, rayon or linen blend in a solid or print, and we add your label, tags and packaging, from 50 pieces per style. Private label builds a kurti to your own design and is confirmed case by case, and print on demand prints single pieces after a sale. When buyers ask about white label vs private label kurtis, the deciding question is usually whether they already have a design they must reproduce.
The three routes compared
| White label | Private label | Print on demand | |
|---|---|---|---|
| Starting point | Our existing styles | Your design or tech pack | A blank garment |
| Fabric | Cotton, rayon or linen blend, by style | Discussed for your design | Limited to printable blanks |
| Prints | Solid colours or printed fabric from the options | Discussed for your design | A print applied to a blank |
| Branding | Your neck label, care label, hang tag, embroidery, screen print, packaging | Your branding | Often limited |
| Stock | You hold stock | You hold stock | No stock until a sale |
| Starting quantity | 50 pieces per style | Discussed with the design | One piece |
White label kurtis
Our white label range covers straight kurtis, A-line kurtis, kurta sets, co-ord sets and men’s kurtas. You choose the style, the fabric and the colour or print, and tell us the length and sleeve you want. We add your woven or printed neck label, care label and hang tag. Embroidery can go on yokes, necklines and sleeve hems, and screen print suits small motifs on cotton.
White label suits:
- New ethnic-wear brands that want to launch without pattern and sampling work from scratch
- Online sellers who want ready-to-list kurtis and co-ords, bagged with size labels
- Boutiques that want small runs across a few styles to keep the rail fresh
Your brand comes from your choice of fabric, prints, colours, branding and presentation. Two brands using the same base style can look very different once fabric, print and finishing are chosen.
Private label kurtis
Private label means the kurti is built to your own design or tech pack: a particular neckline, a signature yoke, an unusual sleeve or a cut your buyers know you for. We consider private label requests case by case and confirm at quotation whether we can take them on.
Private label suits:
- Brands with an established signature design
- Buyers who need to reproduce an existing garment closely
- White label sellers who have learned what sells and want one distinctive piece
Send a tech pack if you have one, or a sample garment with measurements and clear photos of the details.
Print on demand
Print on demand prints a design onto a blank garment only when a customer orders it. It suits T-shirts and simple printed basics. For kurtis, it has real limits:
- The look of a kurti depends on the fabric and the print running through it, not a print placed on top
- Cotton, rayon and linen blend kurtis with side slits, facings and set bottoms are rarely available as blanks
- Sets, dupattas and coordinated co-ords are hard to offer
- Labels, tags and packaging are usually limited
For most ethnic-wear brands, print on demand is not a practical route.
Questions buyers often ask
Can I use my own print on a white label kurti?
Kurtis and co-ord sets come in solid colours or printed fabric from our options. Tell us the kind of print you want, or send a reference, and we confirm what is available in your chosen fabric at quotation. A fully custom print designed by you moves the order closer to private label and is discussed case by case.
Can I change the length or sleeve?
Yes, within the style. Tell us the length and sleeve you want, and we confirm them for each style in your quotation and show them on your sample.
Can I start white label and move to private label?
Yes. Many brands do exactly that. Your labels, tags, size chart and packaging carry over, and you already know which sizes and colours sell.
Who owns the design?
With white label, the style is ours and the branding is yours. With private label, the design you send stays yours. Your artwork is used only on your orders.
Which route fits you
- No design yet, want to launch soon: white label.
- Strong signature design that defines the brand: private label.
- No stock at all, simple printed basics only: print on demand, accepting its limits.
Our page on how white label works explains each step from enquiry to dispatch, and our post on kurti styles and who they suit helps you choose between our styles. The range is on our white label kurtis page. Tell us which route you are considering, with photos or a tech pack if you have one, and we will confirm what fits and quote it.