Measure your approved sample, publish garment measurements for every size, and weight a first order towards M, L and XL with smaller numbers at XS and 3XL. A kurti size chart for brands has to work for two kinds of buyer at once: shoppers in India, who are used to letter sizes with chest and length, and buyers abroad, who may compare against their own local sizing.
Our size ranges
| Style | Sizes |
|---|---|
| Straight kurti | XS–3XL |
| A-line kurti | XS–3XL |
| Kurta set | XS–3XL |
| Co-ord set | XS–3XL |
| Men’s kurta | S–3XL |
The minimum is 50 pieces per style, with sizes mixed within it, so a first order can cover the full run.
What to put on a kurti size chart
Give garment measurements, taken flat and doubled where needed, for each size.
For kurtis
- Chest or bust, measured across just below the armholes
- Waist, for styles that are shaped
- Hip, measured at the widest point above the side slits
- Length, from the highest point of the shoulder to the hem
- Sleeve length, from the shoulder seam
- Shoulder width
For sets and co-ords
Add the bottom’s measurements: waist (relaxed and stretched, if elasticated), hip, length and hem width. For a dupatta, give length and width.
For men’s kurtas
Chest, length, shoulder, sleeve and, if relevant, collar.
Add a short note explaining how to measure, and say clearly that the measurements are of the garment, not the body. For A-line kurtis, say that the hem is wide and the fit is set by the chest and shoulder.
Building the chart from your sample
- Approve your sample in one size first.
- Ask us for the measurements of every size in that style.
- Check two or three sizes against the sample with a tape measure.
- Round consistently and use one unit throughout, with the other in brackets if you sell abroad.
- Show the chart next to every product.
If you already have your own chart, send it to us. We confirm the measurements for each style in the quotation and show them on the sample.
Size ratios for a first order
There is no fixed ratio, but a first order usually follows the same shape: a strong middle and lighter ends.
| Size | Share of order | Notes |
|---|---|---|
| XS | Small | Fewer buyers; keep for a complete range |
| S | Medium | Steady demand among younger buyers |
| M | Large | One of the main selling sizes |
| L | Large | One of the main selling sizes |
| XL | Medium to large | Strong demand in many markets |
| 2XL | Small to medium | Loyal buyers who often find limited choice |
| 3XL | Small | Shows an inclusive range; reorder if it moves |
Adjust for your buyer. A brand aimed at college students may shift towards S and M. A brand aimed at working women or a broad online audience may lean towards L and XL.
For men’s kurtas in S–3XL, centre the order on M, L and XL.
Sets and co-ords
Kurta sets and co-ord sets are sold as one size, top and bottom together, so the bottom must suit the same buyer as the top. Check on the sample that the bottom’s waist and length make sense for each top size. An elasticated or drawstring waist gives more room for buyers whose top and bottom sizes differ, which reduces returns on sets. Keep the size split for sets slightly tighter than for single kurtis until you see how they sell.
Fit for India and abroad
Letter sizes do not mean the same thing everywhere. A medium in one market can be a small or a large in another. That is why garment measurements matter more than the letter on the label.
Selling in India
Buyers in India are used to letter sizes for kurtis, often with a chest measurement in inches. Many shoppers also check length closely, because length decides how a kurti pairs with leggings, palazzos or jeans. Marketplaces may ask for a size chart in a set format; confirm the current format directly with the marketplace.
Selling abroad
Buyers abroad may compare your sizes with their local high-street sizing. To help them:
- Give measurements in both centimetres and inches
- Add a line comparing your sizes to a body measurement range, so buyers do not rely on letters alone
- Describe the fit plainly: straight and relaxed, or fitted at the chest with a flared hem
Labelling and size information requirements vary by country, and are confirmed at quotation.
Learning from your first order
Track sales and returns by size, and keep notes on the questions buyers ask before ordering, such as “is this true to size?” or “how long is the medium?”. Those questions show where your chart is unclear. If a size sells out quickly, increase it next time. If returns mention “too short”, “too tight at the chest” or “sleeves too long”, review the chart wording or ask us about adjusting length or sleeve within the style. After two or three orders, your ratios will reflect your real buyers.
Our post on kurti styles and who they suit explains how each cut fits, and our white label kurtis page lists sizes for every style. Send us your size split, or your own chart, with your chosen styles, and we will confirm the measurements in your quotation.