Begin with a clear buyer, two or three styles in a handful of prints and solids, and your own label on every piece. If you are working out how to start a kurti brand, white label is the shortest route: you choose from our kurtis, kurta sets, co-ord sets and men’s kurtas, pick cotton, rayon or linen blend, and we finish each piece with your branding, from 50 pieces per style.
Step one: know your buyer
A kurti brand serving college students looks very different from one serving working women or festive shoppers. Write down a few lines about your buyer:
- Age and lifestyle: student, working professional, homemaker, or a mix
- Where she wears it: college, office, daily errands, family functions, festivals
- Where she lives: a hot, humid city, a cooler region, or abroad
- How she shops: Instagram, marketplaces, your own website, or a local boutique
- What she already buys: and what she cannot find easily
Your buyer guides every choice that follows: styles, fabric, prints, sizes and packaging. Ethnic wear sells across India, from metro cities to smaller towns, and to buyers abroad, so pick one audience to start and widen later.
Step two: choose your first styles
| Style | Why start with it |
|---|---|
| Straight kurti | Simple to size, easy to describe online, steady everyday demand |
| A-line kurti | Forgiving fit, flattering flare, good for prints |
| Kurta set | A complete outfit, higher value per order |
| Co-ord set | Contemporary look, appeals to younger and fashion-led buyers |
| Men’s kurta | Adds menswear and matching family outfits for festivals |
Two or three styles is a manageable start. For example:
- A straight cotton kurti in prints and solids, as your everyday base
- An A-line rayon kurti or a co-ord set, for a softer or more fashion-led look
- Optionally, a kurta set for festive demand
Step three: pick fabrics, colours and prints
Cotton is crisp, breathable and takes prints and embroidery cleanly, so it suits daily-wear kurtis and men’s kurtas. Rayon is softer, with more flow, which suits A-line kurtis and co-ord sets. Linen blend has a relaxed, natural texture, popular for co-ord sets and festive kurta sets.
Kurtis and co-ord sets come in solid colours or printed fabric. A good first mix is:
- One or two prints that express your brand’s look
- One or two solids that are easy to pair and steady sellers
- One seasonal shade or print, in smaller quantity, to test interest
The minimum is 50 pieces per style, with sizes mixed and colours or prints split within it. The split is confirmed at quotation, as it depends on fabric availability.
Step four: brand every piece
White label means the style is ours and the brand is yours. Your brand appears through:
- A woven or printed neck label with your name and size
- A wash-care label, with content confirmed for the country where you sell
- A hang tag with your name, style, size and barcode if needed
- Embroidery on the yoke, neckline or sleeve hem, or screen print for a small motif on cotton
- Packaging: folded and bagged with a size label, or with tissue and a branded sticker
Consistency matters more than expense. The same tag, the same fold and the same label on every piece make a new brand look established.
Step five: sample, order and launch
Order a sample before bulk. Check the neckline, side slits, length, print direction, sleeve hems and how your label looks. For sets, check that top, bottom and dupatta, if included, match.
The order then follows our steps: quotation, sample, advance payment, production, quality check, and dispatch once the balance is paid. Lead time is confirmed in the quotation. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.
While production runs, prepare your launch:
Before stock arrives
- Write product descriptions that name the fabric and describe the fit honestly
- Build your size chart from the approved sample’s measurements
- Plan your first posts, listings and launch offer
When stock arrives
- Check the delivery against your sample
- Photograph bulk pieces in natural light
- List your products and start selling
Growing after the first order
Watch which prints, colours and sizes sell first, and listen to what buyers say about fit and length. Reorder winners, replace slow prints and add one new style at a time. Many kurti brands add co-ord sets or men’s kurtas as their second step, once the core range is steady.
If you sell on marketplaces, our post on selling kurtis on Myntra, Flipkart and your own store covers labels, packing and listings. Our post on kurti styles and who they suit helps you choose your first styles, and the full range is on our white label kurtis page. Send us your chosen styles, fabrics, prints or colours, a rough size split and your logo, and we will prepare a quotation for your first collection.