Marketplaces such as Myntra and Flipkart bring you shoppers who are already searching, while your own store gives you control over price, presentation and customer relationships, and many kurti sellers use both. Selling kurtis online in India works well when the same branded, well-labelled stock can serve every channel, packed to each channel’s specification.
Marketplaces or your own store
Each route suits a different stage of a brand.
| Marketplaces | Your own store | |
|---|---|---|
| Reach | Shoppers already browsing ethnic wear | You bring visitors through social media and ads |
| Control | Listing format and rules set by the marketplace | Your design, prices, offers and content |
| Customer data | Limited | Yours to build on |
| Effort | Listing, stock and returns management | Website, payments, delivery and marketing |
Many sellers start on one or two marketplaces to learn which styles and sizes sell, then build their own store as the brand grows. Others start on Instagram and a simple website, and add a marketplace later.
What marketplaces expect, and who confirms it
Each marketplace, including Myntra, Flipkart, Amazon, Meesho and Ajio, sets its own requirements for listings, labels, size charts, barcodes and packaging. These change over time and can differ by category. Confirm the current requirements directly with the marketplace before you order.
Once you have them, send us the specification. We label and pack to the details you give us, whether that means a particular label content, barcode stickers on each bag, or a set folding method. Our page for marketplace sellers explains how we handle seller labelling and packing.
Choosing styles that sell online
Online shoppers decide in seconds from a photo, so styles that look clear and attractive on screen do well.
- Straight kurtis are simple to size and easy to describe, which keeps returns down.
- A-line kurtis flare from the chest and are more forgiving across sizes.
- Kurta sets offer a complete outfit in one purchase, with or without a dupatta.
- Co-ord sets pair a top with matching trousers or a skirt, popular for casual and travel wear.
- Men’s kurtas add a second audience, especially around festivals and weddings.
A first online range of two or three styles, each in a few colours or prints, gives a full-looking store without too much stock. The minimum is 50 pieces per style, with sizes mixed and colours or prints split.
Sizes and the size chart
Our women’s styles run XS–3XL and men’s kurtas S–3XL. For a first order, weight the split towards M, L and XL, with fewer pieces in XS and 3XL.
Online, your size chart does a lot of work. Build it from measurements on your approved sample, and give garment measurements for chest, waist, hip, length and sleeve. For sets, include the bottom’s waist, hip and length. If a marketplace has its own size chart format, follow it, and confirm the format with the marketplace.
Photos and listings
A clear listing answers the shopper’s questions before she asks them.
- Photos: front, back, side, a close-up of fabric and print, the neckline, and the label. Photograph bulk pieces, not the sample.
- Fabric: name it and describe it plainly, such as “soft printed rayon that flows when you walk”.
- Fit: straight, A-line or relaxed; give the model’s height and size.
- Length: give the kurti length for each size.
- Care: copy the instructions from your care label.
- Set contents: state clearly what is included, especially for kurta sets with or without a dupatta.
Labels and packing for online orders
Kurtis usually carry a woven or printed neck label, a care label and a hang tag. For online selling, add:
- A product code or barcode on the hang tag or bag, matching your listing
- A size sticker on the outside of each bag, so pieces are quick to pick
- A neat fold that keeps the neckline flat, so the kurti looks good when opened
Tell us how each channel needs pieces packed. If you sell on two marketplaces with different requirements, tell us the split and the specification for each, and we confirm it in your quotation.
Reorders and range planning
Track sales by style, colour or print, and size from day one. After the first sales cycle:
- Reorder the colours and prints that sold first, in the sizes that ran out
- Drop or replace slow prints rather than discounting them for too long
- Read returns reasons: if many say “too short” or “too tight”, adjust your chart or your split
- Add one new style or print at a time, so you can see what is working
Seasonal and festive demand can be strong for ethnic wear, so plan reorders early. Lead time is confirmed in your quotation.
Our post on checking a kurti sample and bulk delivery covers what to check before stock goes live, and our white label kurtis page lists every style and fabric. Send us the channels you sell on, the styles you want and each channel’s label and packing specification, and we will prepare a quotation.