White label pyjamas are our existing nightwear styles in your choice of fabric and colour, finished with your labels and packaging; private label pyjamas are made to your own design or tech pack. When buyers ask about white label vs private label pyjamas, the deciding question is usually whether their brand needs a cut that no one else sells.
This post answers the questions we hear most often from sleepwear brands, gifting companies and boutiques comparing the two routes.
What exactly is the difference?
| White label | Private label | |
|---|---|---|
| Garment design | Our existing styles: shirt-and-trouser set, shorts set, nightdress, robe | Your design or tech pack |
| Fabric | Cotton poplin, rayon or satin, from our options | Your choice, confirmed case by case |
| Colour | Solid colours from the fabric options | Confirmed case by case |
| Branding | Your labels, tags, embroidery and packaging | Same |
| Minimum | 50 pieces per style | Confirmed at quotation |
| Sampling | Checking fit, fabric and branding on an existing pattern | Developing and fitting a new pattern |
With white label, the pattern and construction already exist, so the work is about your choices: style, fabric, colour, size split and branding. With private label, the garment itself is new, and we look at each request case by case.
Common questions
Can I change details on a white label pyjama set?
Small changes, such as sleeve length or trouser length, can sometimes be made to an existing style. Tell us what you want to change and we will confirm whether it fits white label or needs a private label quote.
Can I have piping, a contrast collar or a pocket?
Cotton poplin holds a collar, cuffs and piping neatly, and our sets can carry a chest pocket for an embroidered logo. Ask about the specific detail you want; we confirm what is possible on each style at quotation.
Can I order printed pyjamas?
Our white label nightwear comes in solid colours from the fabric options. If a print is central to your brand, describe it in your enquiry and we will tell you whether it can be handled and how.
Can I mix sizes and colours?
Yes. The minimum is 50 pieces per style, and sizes can be mixed from S to 3XL within it. You can also order more than one colour in a style. The colour split is confirmed at quotation, as it depends on the fabric and quantity.
Is the sample different for each route?
For white label, the sample is our style in your chosen fabric and colour, so you can check fit, feel and finish. For private label, the first sample is a new garment and may need more than one round. Sample terms are confirmed in your quotation, and changes agreed on the sample are carried into bulk.
Can I use my own fabric?
For white label, fabric comes from our options: cotton poplin, rayon or satin, sourced to your approved swatch. If a particular fabric is central to your brand, tell us in the enquiry. It may fit a private label quote, and we confirm what is possible case by case.
Can I order a matching robe and set?
Yes. Many brands run one fabric across a matching set and robe so the range looks consistent. Each style is ordered and quoted on its own, with its own minimum of 50 pieces, so a set and a robe together make a first order of 100.
Which route is quicker?
White label usually moves more quickly, because the pattern exists. The lead time for your order is confirmed in the quotation in either case.
Which route suits you?
White label tends to suit:
- Sleepwear brands building a core range of sets and nightdresses in repeat colours.
- Gifting companies that want satin robes and matching sets in branded pouches or boxes.
- Boutiques adding a small nightwear line under their own label.
Private label tends to suit:
- Brands whose identity rests on an unusual cut or construction.
- Buyers who already have a tech pack and graded measurements.
- Ranges that need details outside our existing styles.
Cost follows the same logic. A new pattern needs development and fitting before bulk, which adds to the work behind the first order. White label avoids that step, as the pattern already exists. Both routes are quoted per style, by fabric, quantity and branding.
Many brands start with white label for their core sets, then add one private label piece once they know what their shoppers ask for.
How the order runs either way
Both routes follow the same steps:
- Enquiry, with styles or your design, fabric, colours, sizes and quantities.
- Quotation, per style, by fabric, quantity and branding.
- Sample, for you to check and approve.
- Advance payment to start production.
- Production.
- Our quality check, then labelling and packing under your brand.
- Balance payment, then dispatch.
Our page on how white label works explains each stage. You can see the styles and fabrics on our white label pyjama sets and nightwear page.
Send us the styles you are considering, or your design if you are thinking about private label, with fabric, colours, sizes, quantities and branding. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.