Pick one pyjama set in one fabric, choose two or three colours, add your soft label and a pocket logo, and order 50 pieces. That is the simplest answer to how to start a pyjama brand: a single, well-chosen set sold well teaches you more than a wide range sold thinly.
White label lets you sell our existing nightwear styles under your own name. You choose the style, fabric and colour, and we add your label, tags, embroidery and packaging. Here is the order to work through.
Decide what kind of pyjama brand you are
Sleepwear sells in different ways, and your first decision shapes everything after it.
| Brand type | Lead style | Lead fabric | Packing |
|---|---|---|---|
| Everyday sleepwear brand | Shirt-and-trouser set | Cotton poplin | Polybag or simple pouch |
| Gift-led brand | Robe or matching set | Satin | Pouch or box |
| Warm-climate or summer brand | Shorts set or nightdress | Rayon or cotton poplin | Polybag |
| Boutique adding a nightwear line | Set plus nightdress | Mixed | Pouch |
Write one sentence about who buys from you and when: for herself, as a gift, for a wedding or holiday, or as an everyday replacement. That sentence tells you which row above fits.
Choose your first styles and fabric
Styles
Our white label pyjama sets and nightwear range has four styles, all in adult sizes S to 3XL:
- Shirt-and-trouser set: the classic buttoned pyjama, with collar and long trousers.
- Shorts set: a lighter set for warm weather.
- Nightdress: a one-piece option.
- Robe: worn over a set or on its own, popular for gifting.
One or two styles are enough to launch. A shirt-and-trouser set plus a robe in the same fabric makes a natural pair.
Fabric
- Cotton poplin is crisp, light, easy to wash, and softens with use. It holds a collar, cuffs and piping neatly.
- Rayon drapes and feels cool and smooth, suiting relaxed nightdresses and summer shorts sets.
- Satin has a soft sheen and a fluid fall, often chosen for robes and gift sets. It needs gentler washing.
Many brands run one fabric across a matching set and robe so the range looks consistent.
Colours
Our nightwear comes in solid colours from the fabric options. Choose two or three that suit your brand, and keep them consistent across styles. The colour split per style is confirmed at quotation.
Build your brand details
Nightwear branding is quiet and soft. Plan these elements:
- Neck label: a soft sewn label, or a printed inside-neck label for the softest feel.
- Wash-care label: in the side seam, with clear care wording, especially for satin and rayon.
- Embroidery: a small logo on the chest pocket of a pyjama shirt or on a robe.
- Hang tag: brand, style, fabric, size and care note.
- Packing: a polybag for online sales, or a branded pouch or box for gifting.
Labelling requirements vary by country, so tell us where you will sell. They are confirmed at quotation.
Sample, order and launch
Quotation and sample
Send us the styles, fabric, colours, sizes, quantities, branding and packing. We quote per style, by fabric, quantity and branding. The quotation also confirms sample terms, lead time, shipping method, payment terms and documents.
When the sample arrives, check the fit lying down as well as standing, feel the neck label, look at the embroidery on your fabric, and wash it once following the care label. If you are unsure about the fabric, ask us for swatches before you confirm.
First order
Our minimum is 50 pieces per style, with sizes mixed within that. Pyjamas are usually bought in a relaxed fit, so many brands weight the order towards M and L. The order then runs: advance payment, production, our quality check, labelling and packing under your brand, balance payment and dispatch.
Launch
Use the sample for photos while production runs. Show the set worn and folded, a close-up of the fabric, and the packing if you sell as gifts. Write a size guide with garment measurements, and repeat the care instructions in every listing.
Think about timing too. Sleepwear often sells around gifting seasons and holidays in many markets, so a gift-led brand should plan its first order with those dates in mind. Lead time is confirmed in the quotation, and approving the sample quickly is the easiest way to keep to a date. An everyday sleepwear brand has more freedom: cotton poplin sets sell steadily through the year, and the launch can follow whenever the stock is ready.
After the first season, see which colours and sizes sold first. Reorder those, then add a second style, perhaps a shorts set for summer or a robe for the gifting season.
Where to read next
Our answers to common questions about white label vs private label pyjamas explain what you can and cannot change on an existing style.
Send us the style and fabric you have in mind, your colours, a rough size split, your logo and where you will sell. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.