One set in one fabric and three colours, plus an optional robe, is a sound first sleepwear collection. When selling pyjama sets online, the shopper decides on photos, fabric description and size advice alone, so a small range you can present well beats a large one you cannot.
This post covers how to choose styles, fabric, colours and sizes for a first online collection from our white label pyjama sets and nightwear, what each listing needs, how we pack for online orders and gifts, and how to plan reorders.
Choose a collection that is easy to explain
Online shoppers scroll quickly. A collection with one clear idea is easier to remember than a mix.
| Collection idea | Styles | Fabric |
|---|---|---|
| Classic everyday sleepwear | Shirt-and-trouser set, then a shorts set | Cotton poplin |
| Summer sleepwear | Shorts set and nightdress | Rayon or cotton poplin |
| Gift sleepwear | Matching set and robe | Satin |
| Relaxed nightwear | Nightdress and robe | Rayon |
Each style has a minimum of 50 pieces, with sizes mixed from S to 3XL. Many brands run one fabric across a matching set and robe so the range looks consistent.
Colours and sizes
Colours
Our nightwear comes in solid colours from the fabric options. For a first online collection:
- Choose two or three colours for your main set.
- Keep one colour that photographs reliably, such as white or a soft neutral.
- Use the same colours across styles so a set and robe can be shown and sold together.
- Name colours plainly and keep the names for reorders.
The colour split per style is confirmed at quotation, as it depends on the fabric and quantity.
Sizes
Pyjamas are worn loose, so a curve centred on M and L suits most first orders, with smaller quantities at S, XXL and 3XL. Robes are especially forgiving. If your audience is mostly gift buyers, the middle sizes carry even more of the order.
Build listings that replace the fitting room
Shoppers cannot touch the fabric or try the set on. Each listing should cover:
- Fabric name and feel: “crisp cotton poplin that softens with washing”, “smooth, cool rayon”, or “satin with a soft sheen”.
- What is included: top and trousers, top and shorts, or robe with belt.
- Garment measurements for every size, including the waistband relaxed and stretched.
- Size advice, such as “choose your usual size for a relaxed fit”.
- Care instructions, matching your care label. Satin and rayon need gentler washing; say so.
- Photos: the set worn, laid flat, a close-up of the fabric, and the packing if you sell as gifts.
Use plain garment names in your titles, such as “cotton pyjama set” or “satin robe”, so they match what people search for.
Packing for online orders, marketplaces and gifts
We can fold each set with the top and bottoms together, add your hang tag and size label, and pack it in a polybag with a barcode sticker if you supply the codes. For gifting, we can fold sets with tissue and pack them in a branded pouch or box.
If you sell on marketplaces such as Amazon, Flipkart, Myntra, Ajio, Noon, Etsy or TikTok Shop, each platform sets its own listing, labelling and packing requirements, and these can change. Confirm the current requirements with the marketplace, then send us the specification. We label and pack to the specification you give us. Our page for marketplace sellers explains what we can prepare.
Packing and labelling requirements also vary by country; tell us where you sell, and they are confirmed at quotation.
A useful approach for brands selling both on their own site and through marketplaces is to split packing by channel: polybags for marketplace stock, pouches for direct gift orders. Tell us the split in your enquiry.
Plan reorders from the first day
Sleepwear sells in repeat purchases and in seasonal peaks. Decide in advance what you will track:
- Units sold per colour and size.
- Exchanges, and whether they cluster around one size.
- Which colour gets the most views but fewer sales, which may point to a photo issue.
- Sales around gifting seasons compared with the rest of the year.
Reorders are quoted per style, by fabric, quantity and branding, with the same minimum of 50 pieces per style. If the fabric, colour and branding stay the same, a reorder usually needs no new sample. Lead time is confirmed in each quotation, so if you are planning for a gifting season, ask for a quote well ahead of it.
Once your first set is selling, the next step is often a second style in the same fabric, such as a shorts set for summer or a robe for gifting, so existing shoppers have something new to add.
Send us your chosen style and fabric, colours, size split, logo, packing and where you plan to sell. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.