A soft neck label, a care label that spells out how to wash satin or rayon, and a small embroidered logo on the pocket cover most of what a sleepwear range needs. Pyjama brand labels and packaging matter more than in most categories, because nightwear is worn against the skin all night and is often bought as a gift.
This post covers each branding element we add to our white label pyjama sets and nightwear, which ones suit each style, and how to choose packing for retail, online orders and gifting.
Labels inside the garment
Neck label or printed inside-neck label
Nightwear is worn lying down, so the neck is where a label is most likely to be felt. There are two common choices:
| Option | Feel | Suits |
|---|---|---|
| Soft neck label | Smooth tape, flat seam | Shirt-and-trouser sets, robes, nightdresses |
| Printed inside-neck label | No tape at all; printed inside the neck | Shorts sets and nightdresses where softness matters most |
A printed inside-neck label is the softest option, with nothing to rub. A soft sewn label carries your brand in the familiar way and suits a buttoned pyjama shirt or a robe, where a collar or facing covers it. For trousers and shorts, a small label at the inside back waistband carries the size.
Wash-care label
The care label sits in the side seam. It carries fibre content and care instructions, and any other details your market requires. Labelling requirements vary by country, so tell us where you will sell; what each label must show is confirmed at quotation.
Care wording matters a great deal in nightwear. Cotton poplin is easy to wash. Rayon usually needs gentler washing. Satin needs gentler washing again, and the label should say so plainly. A shopper who washes a satin robe the same way as a cotton set may be disappointed, and the care label is your chance to prevent that.
Branding on the outside
Most pyjama brands keep the outside quiet. A small mark is enough:
- Embroidered logo on the chest pocket of a pyjama shirt. This is the classic placement.
- Embroidered logo on a robe, at the chest or on the pocket.
- Embroidered initials or a monogram, popular for gift sets.
Keep embroidery small and the thread colour close to the fabric for a calm look, or contrasting if you want the mark to stand out. On satin, check the embroidery on the sample, as a heavy design can pucker a fluid fabric.
Hang tags
A hang tag on nightwear is attached at the neck, pocket or waistband, and is removed before wearing. It is the place to explain what the shopper is buying:
- Brand name or logo.
- Style name: for example “shirt-and-trouser set” or “shorts set”.
- Fabric: cotton poplin, rayon or satin, with a word on feel.
- Size and colour.
- A short care note, repeating the care label.
- Space for a price sticker or a printed price.
- A barcode if you need one. You supply the codes.
For gift sets, some brands use a tag with a blank space for a message.
Packaging for retail, online and gifting
Pyjamas are sold in several ways, and the packing should follow the channel.
| Packing | Typical use |
|---|---|
| Folded in a polybag with a size label | Online orders, wholesale to boutiques |
| Polybag with your barcode sticker | Marketplace and warehouse stock |
| Folded with tissue in a branded pouch | Gift sets, robes, direct-to-shopper orders |
| Folded with tissue in a box | Premium gift sets and corporate gifting |
A branded pouch is reusable, which many shoppers like. A box gives the strongest gift presentation and protects satin from creasing in transit. For matching sets, we fold the top and bottoms together so they arrive as one set.
For online selling, we fold each set, add your hang tag and size label, and pack it in a polybag with a barcode sticker if you supply the codes. If you sell on a marketplace such as Amazon, Myntra, Ajio or Noon, confirm the current packing and labelling requirements with the marketplace and send us the specification. We label and pack to the specification you give us.
What to send us
Include these with your enquiry so the quotation covers everything:
- Logo file and brand colours.
- Neck choice: soft sewn label or printed inside-neck label, and whether the size appears on it.
- Care label wording and fibre content, plus the market you sell in.
- Hang tag artwork, or a description of what it should show.
- Embroidery position, size and thread colour, if any.
- Packing: polybag, pouch or box, and any marketplace specification.
Our page on labels, tags and packaging explains the options in more detail.
Check it on the sample
Ask for the sample with your labels, tag and packing. Lie down in it and feel the neck label. Check the embroidery on the fabric you chose, and open the pouch or box as a shopper would. Changes agreed on the sample are carried into bulk production.
Send us your logo, the styles and fabrics you are ordering, and how you plan to sell, and we will include the branding and packing in your quotation.