White label swimwear uses our existing styles, with your choice of fabric and colour and your branding; private label swimwear is made to your own design or tech pack. Most buyers comparing white label vs private label swimwear find that white label gets a range to market with less design work, while private label suits a brand that already has a cut it wants to own.
The questions below are the ones swimwear buyers ask us most.
What the two routes mean
What exactly is white label swimwear?
You choose a style from our range: one-piece, two-piece, swim shorts, rash guard or full-cover swimsuit. You pick nylon-elastane or polyester-elastane and a colour from the fabric options. We then add your label, hang tag and packaging, and any outside logo or print you choose. The finished piece carries your brand.
And private label?
Private label means we make a garment to your own design or tech pack: your pattern, your measurements, your construction details. We take private label work case by case and confirm what is possible at quotation, because it depends on the design, fabric and trims.
Side by side
| White label | Private label | |
|---|---|---|
| Starting point | Our existing styles | Your design or tech pack |
| Pattern | Ours | Yours |
| Fabric | Nylon-elastane or polyester-elastane | Confirmed case by case |
| Colours | Solid colours from fabric options | Confirmed case by case |
| Branding | Your labels, tags, logo and packaging | Your labels, tags, logo and packaging |
| Minimum | 300 pieces per style | Confirmed at quotation |
| Design work needed from you | Choices and artwork | Full design and specification |
What you can change on white label
Can I change the neckline or leg shape?
Linings, cup inserts and leg shapes are confirmed when you choose a style. Tell us what you need and we will confirm the options for that style. A completely new shape moves the request toward private label.
Can I choose any colour?
Solid colours come from the fabric options. You can order more than one colour of a style, and the colour split per style is confirmed at quotation.
Can I add a print?
Rash guards and swim shorts can take a screen-printed or sublimated design. Sublimation works on polyester-elastane. One-pieces and two-pieces usually carry a small heat transfer logo rather than an all-over print.
Will customers know it is white label?
The garment carries your labels, your hang tag and your packaging, not ours. What makes it yours is how you choose the style, colour, branding and presentation, and the customer you build it for.
Minimums, samples and timing
What is the minimum?
For white label swimwear, the minimum is 300 pieces per style. Sizes can be mixed within a style, and a style can be split across colours. Private label minimums are confirmed at quotation.
Do I get a sample?
Yes, on both routes. For white label, we make the sample in your chosen style, fabric and colour, with linings and inserts confirmed. You check fit, fabric, elastic and branding before bulk production. The approved sample becomes the reference for our quality check.
How long does it take?
The lead time is confirmed in the quotation. It depends on the season, the order size and how quickly the sample is approved. Private label usually needs more time at the start, because the pattern has to be developed and sampled.
Which route suits you
Work through these questions:
- Do you have your own pattern or tech pack? If yes, ask about private label. If no, start with white label.
- Is speed to market more important than a unique cut? White label.
- Is your brand built on a signature shape customers cannot find elsewhere? Private label, once you are ready.
- Are you testing a new customer or channel? White label lets you test with proven styles.
- Do you need modest full-cover pieces? Our full-cover swimsuit and long-sleeve rash guard are available as white label styles.
Many swim brands start with white label, learn which styles and sizes sell, then develop a private label signature piece later. Both can sit in the same range.
Can I mix white label and private label in one order?
They are quoted as separate styles, each with its own minimum and sample. A brand might run a white label rash guard alongside a private label one-piece, with the same labels, hang tags and packaging, so the range looks like one collection to the customer.
Getting started
Our page on how white label works walks through the full process, from enquiry to dispatch. When you are ready, choose your styles from our white label swimwear range, or send us your tech pack if you are considering private label. Tell us the fabric, colours, quantities and branding you have in mind, and we will confirm the route and options in the quotation.