With white label socks, you choose one of our four sock styles, pick the yarn blend and colours, and we knit in your logo and pack the socks under your brand. With private label, we knit to your own design or tech pack, and we confirm what is possible case by case at quotation.
The question of white label vs private label socks usually comes down to how far your sock idea sits from a standard build. Below are the questions buyers ask us most often, with direct answers.
What do I choose with white label socks?
You start from our four styles: crew, ankle, sports and custom pattern. Each comes in cotton blend or polyester blend and in two shoe-size ranges, UK 4–7 and UK 8–11.
Within that, you decide:
- the yarn blend;
- the colours, solid or knitted multi-colour designs from the yarn options;
- your logo or pattern, knitted in with jacquard knitting;
- the size split across the two ranges;
- the packing: header card, paper band, hang tag, sticker, box or multi-pair pack.
That is a lot of room. A custom pattern sock with your own artwork knitted across it is still white label, because the sock build is ours and the design is yours.
When is a sock private label?
A sock moves into private label when the build itself changes, not only the design. Examples:
- a sock length, shape or construction we do not normally make;
- specific knit structures, such as a particular cushioning layout, set by your tech pack;
- your own size ranges, outside UK 4–7 and UK 8–11;
- a yarn or trim specified by you that is outside our usual options.
We review private label requests one at a time. Send the tech pack, drawings or a reference sock, and we confirm what we can do at quotation. If it is outside what we make, we say so.
How do the two compare?
| White label | Private label | |
|---|---|---|
| Starting point | Our crew, ankle, sports or custom pattern sock | Your design or tech pack |
| Branding | Knitted-in logo or pattern, plus packing | As specified |
| Sizes | UK 4–7 and UK 8–11 | Confirmed at quotation |
| Minimum | 300 pieces per style | Confirmed at quotation |
| Sampling | Our style with your branding | Built to your spec |
Both follow the same order process: enquiry, quotation, sample, advance payment, production, quality check and dispatch.
Other questions buyers ask
Can my logo be printed on the sock instead of knitted?
We brand socks by knitting the logo or pattern into the fabric. It is part of the sock, so it does not crack or peel. Shelf branding and printed information go on the header card, band or box.
Can I mix sizes and colours?
Sizes can be mixed within a style. You can also split a style across two or more colours, and the colour split is confirmed at quotation, as it depends on the yarn and quantity.
Will my artwork knit the way it looks on screen?
Not always. Bold shapes and a limited number of colours knit most clearly. Fine lines, small text and gradients do not knit well. Send your artwork before sampling and we advise what will work, and the sample shows you the real result before bulk.
Who usually orders white label socks?
Clothing brands adding socks to their range, gifting companies boxing patterned socks for festive and corporate gifts, and sports brands ordering sports socks in their colours with a knitted logo. Gyms and clubs order them too.
Can I start with white label and move to private label?
Yes. Many brands test demand with a white label sock, then develop a more specific design once they know what sells. Your logo artwork and packing designs carry over.
Do you handle labelling for my country?
We print the wording you give us on the header card, band or box, and add barcode and size stickers to your specification. Labelling requirements vary by country and are confirmed at quotation. If you sell on a marketplace, confirm its current requirements and send us the specification.
Which route should I take?
A short decision list:
- Does one of our four styles fit what you want the sock to be? Choose white label.
- Is the difference only colour, logo or pattern? Still white label.
- Is the difference in the length, structure or sizing of the sock? Ask about private label.
For most first orders, white label is the practical route. It starts from a sock build that is already proven, so the sample focuses on your logo, colours and packing rather than on the sock itself. If you plan to sell online, our post on selling socks online covers multipacks, colourways and reorders.
To start, look at the styles on our white label socks page. Send us the style, yarn blend, colours, quantity per size range, artwork and packing, or your tech pack for private label, and we will reply with a quotation.