With white label loungewear you pick one of our existing styles, choose the fabric and colour, and we add your branding; with private label we make loungewear to your own design or tech pack. The choice of white label vs private label loungewear usually comes down to whether you already have a cut you want to own, or whether you want to reach the market quickly with a proven style.
Below are the questions loungewear buyers ask us most often.
What each route covers
What is white label loungewear?
You choose from our three loungewear styles: the knit co-ord set, lounge pants and sweatshirt set. You pick the fabric, from cotton jersey, French terry or modal blend depending on the style, and a colour from the fabric options. We then add your labels, tags, print or embroidery and packaging. The finished piece carries your brand, not ours.
What is private label loungewear?
Private label means we make loungewear to your own design or tech pack: your pattern, your measurements, your details. We take private label work case by case and confirm what is possible at quotation.
How do they compare?
| White label | Private label | |
|---|---|---|
| Starting point | Our existing styles | Your design or tech pack |
| Pattern and fit | Ours | Yours |
| Fabric | Cotton jersey, French terry or modal blend | Confirmed case by case |
| Colours | Solid colours from the fabric options | Confirmed case by case |
| Branding | Your labels, tags, print or embroidery, packaging | The same |
| Minimum | 100 pieces per style | Confirmed at quotation |
| Work needed from you | Choices, artwork and packing | Full design and specification |
What you can choose on white label
Can I choose the fabric for each style?
Yes, within the options for that style. The knit co-ord set comes in cotton jersey or modal blend. Lounge pants come in all three fabrics. The sweatshirt set is French terry.
Can I order the top and bottom in different sizes?
Yes. Tops and bottoms can be ordered as separate styles, so your customers can buy a different size for each half. Each style then has its own minimum of 100 pieces, with sizes mixed within it. The colour split is confirmed at quotation.
Which branding suits loungewear?
Small chest embroidery and soft screen prints suit most sets. A printed inside-neck label is comfortable for lounging. Large prints suit French terry sweatshirts, while modal blend is better kept to small, light branding. Send your logo file and we suggest a method for each style.
Will it feel like my own product?
Your customer sees your neck label, your logo, your swing tag and your packaging. What makes it yours is the combination you choose: fabric, colour, branding and presentation, aimed at a customer you understand. Many loungewear brands are built entirely on white label styles in this way.
What changes would make it private label?
Small choices within a style, such as colour and branding, stay white label. A new cut, different measurements, or construction details that are not part of our style move the request toward private label. If you are unsure, describe what you want and we will tell you which route it falls under.
Minimums, samples and timing
What is the minimum?
For white label loungewear, 100 pieces per style. Private label minimums are confirmed at quotation.
Do I get a sample?
Yes, on both routes. You check fabric, fit, seams, branding and how the piece looks after washing. Once approved, the sample becomes the reference for the full order and for our quality check.
How long does it take?
The lead time is confirmed in the quotation. Private label usually needs more time at the start, because the pattern has to be developed and sampled before bulk production.
Choosing your route
These questions settle most cases:
- Do you have a pattern or tech pack ready? Private label. If not, white label.
- Do you want to test a customer or channel first? White label lets you start with proven styles.
- Is a signature cut central to your brand? Consider private label once you know what sells.
- Are you adding loungewear to an existing clothing range? White label lets you add it under the same labels quickly.
Many brands start with white label and add a private label piece later, once they know their customer. Both can sit in the same range under the same labels and packaging. The order process is the same for both: enquiry, quotation, sample, advance payment, production, quality check and dispatch. Our page on how white label works explains each step.
Getting started
Choose your styles from our white label loungewear range, or send us your design or tech pack if you are considering private label. Tell us the fabric, colours, rough quantities and branding you want, and we will confirm the route and options in the quotation.