With white label, you choose one of our existing leggings styles and we add your branding; with private label, we build leggings to your own design or tech pack, confirmed case by case. The real question in white label vs private label leggings is how much of the garment you need to own: the brand on it, or the pattern itself.
Below are the questions buyers ask us most often when deciding between the two. Most buyers arrive thinking they need private label, and many leave choosing white label once they see how much of the product they can still shape. Others have a design that our styles cannot match, and for them private label is the right call.
What exactly do I choose with white label?
You choose from our five styles: full-length, 7/8 length, high-waist, flared yoga pants and biker shorts. For each, you pick:
- the fabric: nylon-elastane or polyester-elastane;
- colours from our fabric options;
- the size split from XS to 3XL;
- your logo, usually a heat transfer on the waistband or hip;
- an inside-waistband print or a woven label;
- the wash-care label text, hang tag and packing.
The garment pattern, seam layout and construction are ours. You are not starting from a blank page, which is the main reason white label suits a first range: the sample you see is very close to what arrives in bulk.
What does private label add?
Private label means we make leggings to your own design or tech pack. That might be a seam that curves across the back, contrast panels, a particular pocket placement, a different waistband construction or a length that sits between our standard options.
Because each design is different, private label is confirmed case by case. Some details suit our fabrics and processes well; others may need adjusting. Expect more sampling rounds than with white label, and a clear tech pack or detailed sketch with measurements to work from.
How do the two compare?
| White label | Private label | |
|---|---|---|
| Garment design | Our styles | Your design or tech pack |
| Fabric | Nylon-elastane or polyester-elastane | Confirmed case by case |
| Branding | Your labels, logo, tags, packing | Your labels, logo, tags, packing |
| Minimum | 100 pieces per style, sizes mixed | Confirmed at quotation |
| Sampling | Usually one sample to approve | Often several rounds |
| Suits | Launches, studios, testing demand | Brands with a proven product and a clear design |
Both give you a garment carrying your brand, not ours. Neither shows our name anywhere on the product.
Common buyer questions
Will white label leggings look like everyone else’s?
The garment shape is shared, but much of what customers notice is yours: fabric choice, colour, logo, waistband branding, hang tag and packing. A strong brand on a well-made style is distinctive. Many brands keep white label leggings as their core product even after they introduce private label pieces.
Can I change small details on a white label style?
Some options are part of white label already: a wide band, a hidden pocket or a plain finish on the waistband, confirmed at quotation. Changes beyond those options move the style towards private label, and we will tell you which side of the line a request falls.
Is private label much slower?
Usually it takes longer overall, because the design has to be developed and sampled before production. Lead time for either route is confirmed in the quotation.
Do I need a tech pack for white label?
No. Tell us the style, fabric, colours, quantities and branding. For private label, a tech pack or a detailed sketch with measurements is needed.
Will the fabric be see-through?
We use dense stretch knits for leggings and check coverage on the sample. Order a sample, try it in a deep squat, and check it in each colour you plan to sell. Lighter colours need more care, so we review them with you. This applies to both routes.
Can I start with white label and move to private label later?
Yes, and many brands do. Your labels, logo, tags and packing carry straight over. Your sales data from white label also tells you which styles and sizes are worth investing in as private label designs.
Is the quality different between the two?
No. Both go through the same production and the same quality check against an approved sample. The difference is who designed the garment, not how carefully it is made.
Which route suits you
Choose white label if you are launching, testing demand, outfitting a yoga studio or adding leggings to an existing brand, and our styles cover what you need. Choose private label if you have a specific design that our styles cannot match and the sales history to justify development.
Our page on how white label works walks through the full process from enquiry to dispatch. If you are still unsure, send us a description of what you want and we will tell you which route fits. For white label, include the style, fabric, colours, rough quantities and logo. For private label, include your design or tech pack. See the range on our white label leggings page.