With white label, you take our existing aprons, chef coats, kitchen trousers or tunics and we finish them with your labels, tags, print or embroidery and packing. With private label, we make a garment to your own design or tech pack, confirmed case by case. Looking at chef coats white vs private label, the question to ask is simple: do you need your own cut, or your own brand on a proven one?
Side by side
| White label | Private label | |
|---|---|---|
| Garment | Bib apron, waist apron, chef coat, kitchen trousers or housekeeping tunic from our range | Your design or tech pack |
| Fabric | Poly-cotton twill or cotton drill | Agreed for your design |
| Colour | White, black and solid colours from the fabric options | Agreed for your design |
| You choose | Closure, sleeve length, pockets, waist type | The whole design |
| Branding | Neck label, wash-care label, hang tag, embroidery, screen print, packing | To your specification |
| Minimum | 50 pieces per style; sizes mixed | Confirmed case by case |
| Sample | Our style in your fabric and colour with your branding | Developed from your design |
What white label covers
Most hospitality buyers need workwear that looks like theirs and works in a kitchen or on a floor. White label covers that:
- Café chains get bib and waist aprons in their colours with a logo on the bib.
- Hotels and restaurant groups get chef coats, trousers and tunics with their logo and labels.
- Hospitality suppliers get a core range under their own label, ready to sell to many accounts.
- Uniform brands get aprons and chef coats with their own neck labels and hang tags to sell online or in shops.
You still make real choices: the fabric, the colour, the closure and sleeve length on a chef coat, the pocket layout on an apron, and the waist on kitchen trousers. These are confirmed at quotation and shown on your sample.
When private label makes sense
Private label suits buyers whose design is part of the product. Examples:
- A uniform brand with a signature apron shape, such as a particular cross-back strap or pocket arrangement.
- A restaurant group with a chef coat designed around its own look, such as a specific collar or panel layout.
- A brand that has sold white label workwear and now wants a design no one else has.
Private label needs a clear design, a tech pack or a reference garment, size specifications and time to review development samples. Send us the design and we confirm whether we can make it, the minimum and the sample steps.
Questions buyers ask
Will anyone know the garment came from you?
No. White label garments carry your labels, tags and branding, not ours.
Can I use my own brand colour?
Choose from white, black and solid colours from the fabric options. If you need a particular shade, send a reference and we tell you whether it is available. The colour split per style is confirmed at quotation.
Embroidery or print?
Embroidery gives a raised, lasting finish and suits small logos on a chest or bib. Screen print suits larger logos and flat artwork across an apron front. This is the same on white label and private label.
Is the minimum different for private label?
White label is 50 pieces per style. Aprons, chef coats and trousers are separate styles, each with its own minimum. Private label minimums are confirmed case by case.
Can I start white label and move to private label later?
Yes. Many brands start with white label to build sales, then develop their own design. Labels, tags and branding carry across.
Can one range mix both?
Yes. A brand might sell white label chef coats and kitchen trousers alongside a private label apron of its own design. Each style is quoted on its own terms: the white label styles at 50 pieces per style, the private label style confirmed case by case. Using the same labels, tags and packing across both keeps the range looking like one brand.
Who owns what?
On white label, the style is ours and the branding is yours. On private label, the design you bring is yours.
Does the process change?
No. Both follow enquiry, quotation, sample, advance payment, production, quality check and dispatch, with the balance paid before dispatch. Private label usually has more sample steps at the start. Lead time is confirmed in the quotation for both.
How to decide
- You need branded workwear for your own staff: white label.
- You want a branded range to sell online or to accounts: white label to start.
- Your product is defined by a design no standard style matches: private label.
If you plan to sell your range online, our post on selling aprons and chef coats online covers colours, sets and reorders. You can see our five styles on the white label chef coats and aprons page. Send us your plan, or your design if you have one, and we will reply with a quotation or the next steps.