Choose white label if you want to sell maternity and nursing wear under your brand without developing patterns; choose private label if your brand depends on a design that no one else has. Whether to go white label or private label maternity wear is mostly a question of how much design work you want to own.
Print on demand is a third option sellers sometimes compare, and it works very differently for maternity wear. This post sets out all three and the questions that help you decide.
How the three models compare
| White label | Private label | Print on demand | |
|---|---|---|---|
| Garment design | Our existing maternity styles | Your design or tech pack | A blank garment from the supplier’s range |
| Feeding opening | Chosen from our opening types | Designed to your specification | Rarely available |
| Fabric | Chosen from our options | Your choice, confirmed case by case | Fixed by the supplier |
| Branding | Your labels, tags, print or embroidery, packaging | Same | Mostly the print |
| Order size | Minimum per style | Minimum per style, confirmed case by case | One piece at a time |
| Stock | You hold it | You hold it | No stock |
White label maternity wear
With white label, you choose from our four styles: maternity dress, feeding kurti, nursing top and maternity nightwear. You pick the fabric from cotton, rayon or cotton jersey, choose the colour or print, and choose the feeding opening: a vertical zip under a front panel, side slits under an overlay, or a button or snap front. We add your label, tags, print or embroidery and packaging.
The minimum for our white label maternity and nursing wear is 50 pieces per style, with sizes mixed from S to 3XL. Because the patterns exist, the sample is about checking fit, fabric, the opening and your branding.
White label suits:
- New maternity brands that want to launch with a tested shape.
- Online sellers adding maternity styles to a womenswear range.
- Baby and gifting stores adding nursing tops or nightwear beside baby products.
Private label maternity wear
Private label means the garment is built to your own design or tech pack. In maternity wear, that might mean a particular feeding mechanism, a new panel shape, or a dress that converts in a way our styles do not.
We look at private label requests case by case, and what is possible is confirmed at quotation. Expect more rounds at sample stage. A maternity garment has to fit a changing body and the opening has to work in practice, so a new design usually needs testing on real wearers before bulk.
Print on demand
Print on demand services print your artwork on a blank garment after a shopper orders. There is no stock to hold. For maternity and nursing wear, though, the value lies mostly in the cut and the feeding opening, not in a printed graphic. Print on demand ranges rarely include feeding styles, and you have little say over fabric or labels.
Our orders are bulk runs with a minimum per style, so print on demand is a different model from ours. A seller might use it to test slogan tops for expectant mothers, and white label for the core range of feeding and nursing pieces.
Questions that help you decide
- Do you already have a design with measurements? If not, white label lets you start now.
- Is your brand about a new kind of garment, or about a look, a colour palette and a service? The first points to private label; the second works well with white label.
- Can you hold 50 pieces of each style? If not yet, start with one style, or test ideas through other routes first.
- How much sampling time do you have before launch? White label usually needs fewer sample rounds, as the pattern is already made. Lead time is confirmed in the quotation.
- How important is the feeding opening to your shoppers? If one of our three opening types fits, white label covers it.
Some brands start with white label and add a private label piece later, once they know which details their shoppers keep asking for. Small changes to an existing style, such as sleeve or hem length, can sometimes be made within white label; we confirm at quotation whether a change fits white label or needs a private label quote.
What both bulk routes share
White label and private label orders follow the same steps: enquiry, quotation, sample, advance payment, production, quality check and dispatch. The advance starts production, and the balance is paid before dispatch. Each piece passes our quality check before it is tagged and packed under your brand.
Our guide to maternity dresses, feeding kurtis, nursing tops and nightwear compares the four white label styles in more detail.
Send us the styles you are interested in, or your design if you are thinking about private label, with fabric, opening, colours, sizes and quantities. We will tell you which route fits and prepare a quotation.