Swimwear labels need to be soft, flat and quick to dry, so a printed label or a small soft woven label inside, plus a small heat transfer logo outside, is the usual set-up. Swimwear labels and packaging also carry more weight than on most clothing, because a swimsuit is tried on close to the skin and bought on how it looks in the bag.
Inside labels: printed or soft woven
The inside label carries your brand and the size. On swimwear it sits against wet skin for hours, so comfort comes first.
Printed label
A printed label is applied straight onto the inside of the garment, usually at the back neck or the inside back. It has no edges, no stitching and nothing to hold water. It is the most comfortable option and suits close-fitting one-pieces and two-pieces well.
Soft woven label
A soft woven label is a small fabric label sewn into a seam. It feels more like a retail label and carries the brand clearly when a customer looks inside. Keep it small and soft, and place it in a seam where it will not rub, such as the side seam rather than the centre back.
| Printed label | Soft woven label | |
|---|---|---|
| Comfort | Flat, no edges | Small edge in a seam |
| Look | Clean, minimal | Retail, finished |
| Drying | Nothing to hold water | A small label to dry |
| Suits | One-piece, two-piece | Rash guards, swim shorts, full-cover |
Care labels
A wash-care label is sewn into the side seam. For swimwear it usually advises a rinse in cool fresh water after use, gentle washing and drying flat away from heat. Write the care instructions in plain words. Customers who look after a swimsuit well are more likely to buy from you again.
What a care label has to show, such as fibre content and country details, varies by destination. We print the content you supply and confirm labelling requirements for your destination at quotation. We do not give legal advice, so check the rules for each market you sell into.
Outside branding
Many swim brands want a visible mark on the outside. Options include:
- A small heat transfer logo on the hip, the strap or the back of a one-piece. It sits flat and suits both fabrics.
- Screen print on rash guards and swim shorts, for a larger chest or leg logo.
- Sublimation on polyester-elastane rash guards and shorts, for all-over designs or a resort’s name printed across the back.
Keep outside logos small on fashion swimwear. On rash guards for resorts or water sports schools, a larger print often works well.
Hang tags
A hang tag is a printed card attached to the garment. On swimwear it does several jobs:
- It shows your brand and gives the piece a finished look on a rail or in a photo.
- It carries the size, style name and colour.
- It can hold a barcode and a price space.
- It can carry short care advice or a line about the fit.
Attach it where it will not mark or stretch the fabric, such as through a care label or a strap seam. Tell us where you want it.
Liners and packaging
Hygiene liners
Some retailers ask for a hygiene liner in swimwear bottoms, so customers can try them on. Whether one is needed, and what kind, depends on where you sell, so confirm that with your shop or marketplace. If you want liners, tell us when you ask for a quote and we will confirm the option at quotation.
Bags and packing
Packing depends on how the swimwear reaches your customer:
- Bulk by size, folded and packed together, for a resort shop that hangs its own stock.
- Individually bagged with a size sticker, for most shops and online sellers.
- Printed bags with your logo, for brands that want the opening of the parcel to feel special.
- Retail-ready, bagged, tagged and barcoded to the specification you send.
If you sell through a marketplace, confirm its current labelling and packing requirements with the marketplace and send them to us. We label and pack to the specification you give us. Our labels, tags and packaging page covers the options across all our products.
Putting a set together
A few common set-ups:
- Fashion swim brand: printed inside label, small heat transfer logo, care label, hang tag, individual printed bag.
- Resort shop: soft woven label, sublimated or printed resort name on rash guards, hang tag with price space, packed by size.
- Modest-fashion brand: soft woven label, care label, hang tag with fit notes, individual bag.
- Online seller: printed inside label, care label, hang tag with barcode, individual bag with size sticker.
What to send us
Send your logo file, the text for each label, where the outside logo should sit, and the hang tag and packaging you want for each style from our white label swimwear range. Tell us the destination country, and we will confirm labelling requirements at quotation and check every label and tag on your sample before bulk production.