Stock the style your shopper already reaches for, then add one that pairs with it. A boutique whose customers wear trousers to work will move shirts and women’s blouse and tunic styles faster than dresses; a brand built on holiday and weekend wear will lead with dresses and skirts.
Our white label women’s tops, shirts and dresses range has five styles. Each is available from XS to 3XL, with a minimum of 50 pieces per style. Here is what each one is, who it tends to suit, and what to think about before you order it.
The five styles at a glance
| Style | Fabric options | Typical wearer | Easiest branding spot |
|---|---|---|---|
| Shirt | Cotton, viscose or linen blend | Office and smart-casual | Neck label, small embroidery on chest or cuff |
| Blouse | Cotton, rayon or viscose | Office, evening, layering | Neck label |
| Tunic | Cotton, rayon or linen blend | Everyday wear over trousers or leggings | Neck label, embroidery at hem |
| Casual dress | Cotton, rayon, viscose or linen blend | Weekend, holiday, warm climates | Neck label, small embroidery |
| Skirt | Cotton, rayon or linen blend | Separates wardrobes | Waistband label |
Each style in detail
Shirts
A shirt has a collar, a button front and set-in sleeves. It is the most structured style in the range and the one where fit at the shoulder matters most. In cotton, a shirt looks crisp and presses well. In linen blend it looks relaxed and suits summer. Viscose gives a softer shirt that drapes rather than stands away from the body.
Shirts suit brands that sell to working women and buyers who want a dependable reorder style. A white or pale blue cotton shirt can be restocked season after season with little change.
Blouses
A blouse is lighter and softer than a shirt, often without a full collar. Rayon and viscose blouses fall close to the body and move easily. Cotton blouses hold a neater shape.
Blouses suit boutiques with a dressier customer and brands that sell tops to wear with tailored trousers or skirts. Because the fabric is light, a small woven or printed neck label sits more comfortably than a heavy one.
Tunics
A tunic is a longer top that falls past the hip, usually with side slits. It covers more and fits more loosely than a blouse, so one size suits a wider range of body shapes. That makes tunics forgiving for a first order.
Tunics suit everyday wear over trousers, jeans or leggings. In cotton they are practical for warm climates; in rayon they drape more softly. Of all the women’s blouse and tunic styles in the range, the tunic is the one buyers most often reorder in new prints and colours.
Casual dresses
The casual dress is the lead piece for many brands, because it photographs well and carries a look on its own. In rayon or viscose it flows and feels light. In cotton it holds a cleaner line. Linen blend gives a textured, relaxed finish.
Dresses need the most attention at sample stage. Check the length on a real person, the waist position and how the fabric moves. Small changes such as hem length, sleeve length or neckline can often be made to an existing style; we confirm whether a change fits white label or needs a private label quote.
Skirts
Skirts are the quietest seller for most first collections, but they matter for brands that dress customers in separates. A cotton skirt holds its shape; rayon falls more loosely; linen blend suits summer. The waistband is the fit point, so a full size spread is wiser here than with a loose tunic.
Choosing your first two styles
If you can only start with two, these pairings tend to make sense:
- Shirt and casual dress for a brand that wants to cover both work and weekend.
- Tunic and blouse for a boutique whose customers mostly wear tops with trousers.
- Casual dress and skirt for a holiday or resort look.
Each pairing gives a shopper a reason to buy a second piece.
Think about the season you are launching into as well. Rayon dresses and linen blend shirts suit a spring or summer launch in most markets, while cotton shirts and tunics sell steadily all year. If you sell in a warm climate, the season matters less and fabric weight matters more.
Also think about how the styles look together in one photo. A cotton shirt in a neutral colour next to a printed rayon dress tells a shopper what the brand is about. Two dresses in clashing prints do not. Keep one colour in common across your first two styles so they can be shown, and sold, as a pair. Once you know how the first two sell, adding a third style is simple, as each style is ordered and quoted on its own. Our guide to size charts and size ratios explains how to split each style across sizes.
What to send us
Tell us which styles interest you, the fabric and colour for each, and the market you sell to. A reference photo of the look you want helps us suggest the right fabric. Add your size split and branding, and we will prepare a quotation.