Pick one or two styles, photograph them well, and get the labelling and packing right for each channel before stock is made. That is most of what it takes to sell crop tops online (own brand, not resold stock) on Meesho, Ajio or your own store, whichever you start with.
This post covers how to choose the range, what to confirm with each marketplace, and how we label and pack tank tops and crop tops so they are ready to list. We manufacture the garments and add your branding; you run the listings and confirm each channel’s current rules.
Start with a narrow range
Sleeveless tops are quick to understand in a photo, which helps online. But a wide range spreads your minimum thin. Our knit range has a minimum of 100 pieces per style, with sizes mixed, so a first order might look like this:
| Option | Styles | Why it works online |
|---|---|---|
| Basics seller | Ribbed vest in white, black and grey | Simple to photograph, easy to bundle in packs |
| Fashion seller | Fitted crop top in two seasonal colours | Clear visual difference between listings |
| Gym and athleisure seller | Muscle tee and tank top, chest logo | Pairs with joggers and shorts in the same store |
Choose colours that look true on screen. Very similar shades, such as two greys, can confuse buyers and lead to returns.
Marketplace or own store: what changes for us
From our side, the garment is the same. What changes is the labelling and the packing.
- Marketplaces such as Meesho, Ajio, Flipkart, Myntra or Amazon each set their own requirements for product labels, barcodes and packing, and these can change. Confirm the current requirements with the marketplace before you order, then send us the specification. We label and pack to the specification you give us.
- Your own store gives you more freedom. You decide the hang tag, the mailer insert and the bag. Many brands use a printed polybag or a plain one with a sticker.
- Both at once is common. Tell us how many pieces go to each channel and we can pack them differently within the same order.
We do not hold accounts with any marketplace, and we do not advise on listing rules or size-chart formats. Our white label for marketplace sellers page explains how we work with online sellers.
Labels and packing for online orders
For online orders we usually suggest:
- A printed inside-neck label with brand name and size, so the buyer can see the size at once.
- A wash-care label in the side seam with fibre content and care details.
- Each piece folded to a consistent size.
- Each piece in its own polybag with a size sticker.
- Your barcode label on the bag, if you send us the barcode file.
Labelling requirements vary by country, so tell us where you are selling and we confirm the label content at quotation. Our post on printed neck labels and sewn tags explains the options in more detail.
Size information buyers need
Most returns on crop tops come from length and fit, not quality. Write your size chart from the approved sample, not from a generic chart. For each size, give at least:
- chest across;
- length from shoulder;
- for crop tops, where the hem sits on the model, in words;
- the fabric and how much it stretches.
Each marketplace has its own size-chart format, which you confirm with them. We send you the measurements of the approved sample to work from.
Photos and descriptions
A plain sleeveless top needs clear photos to sell. Shoot it flat and on a model, from the front and the back, and show the inside-neck label. Describe the fabric plainly: cotton jersey, rib knit or cotton-elastane, and whether it is fitted or relaxed. Avoid claims you cannot back up. Describe feel, stretch and fit instead.
Keep the same photo style across every colour of a style: same model, same pose, same light. Buyers then compare colours rather than photos, and your store looks consistent. If you sell a crop top and a matching bottom from another range, show them together in at least one image, and link the listings so a buyer can find the second piece. For ribbed vests sold in packs, photograph the pack contents laid out, so it is clear what arrives.
Reordering what sells
The advantage of white label is that you can reorder the same style, fabric and colour once you know what sells. Keep a record of your approved sample, colours and size ratios, and send them with your reorder. If one size sold out quickly, shift the ratio; sizes can be mixed within the 100-piece minimum.
Before you place the order
Send us:
- the styles and colours for each channel;
- quantity per size;
- your label artwork and wording;
- the label and packing specification from each marketplace you sell on;
- barcode files;
- where the stock is going.
We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation. Start with the details above and a reference photo, and we will quote each style from our white label tank tops range.