Two styles, a calm colour palette and listings that show the feeding opening clearly will carry a first maternity collection further than a wide range. Selling maternity wear online is mostly about removing doubt: shoppers cannot try the garment on, and they are buying for a body that is still changing.
This post covers how to choose styles, colours and sizes for a first online collection from our white label maternity and nursing wear range, what each listing needs, how we pack for online orders, and how to plan reorders.
Choose styles that cover the shopper’s whole journey
A maternity shopper buys during pregnancy and again after the birth. A first collection that covers both gives her reasons to come back.
| Pairing | Covers | Suits |
|---|---|---|
| Feeding kurti and maternity nightwear | Day and night, pregnancy and nursing | Markets where kurtis are everyday wear |
| Maternity dress and nursing top | Pregnancy dressing and post-birth casual wear | Western-wear brands |
| Nursing top and maternity nightwear | Nursing, day and night | Baby and gifting sellers adding clothing |
Each style has a minimum of 50 pieces, with sizes mixed from S to 3XL. Two styles give you 100 pieces to learn from.
Feeding styles can be worn across both stages, which many shoppers see as good value. Say this in your listing.
Plan colours and sizes for online stock
Colours
- Choose one or two colours per style. Each extra colour means more photos and thinner stock per size.
- Keep a common colour across styles so they can be shown and bought together.
- Soft neutrals and gentle prints are common in maternity wear, but your brand decides. A distinct colour can make your listings easier to spot in a crowded category.
The colour split per style is confirmed at quotation, as it depends on fabric availability.
Sizes
Maternity shoppers usually stay in or near their usual size, as the room is in the cut. Weight a first order towards M, L and XL, with smaller quantities at S, XXL and 3XL. Relaxed styles such as nightwear and nursing tops with overlays can carry a narrower spread.
Build listings that answer the questions
The listing has to do what a fitting room would. For each style, prepare:
- Photos showing the opening, both closed and in use, on a person if possible.
- A clear note on the stage it suits: pregnancy, nursing or both.
- Garment measurements for every size, taken from our chart and checked on your sample.
- Size advice in plain words, such as “choose your usual size”.
- Fabric name and feel: cotton, rayon or cotton jersey, and whether it stretches.
- Care instructions matching your wash-care label.
- Adjustable details, such as a tie waist or wrap front, and what they do.
Shoppers often search for terms such as “feeding kurti”, “nursing top” or “maternity nightdress”. Use the plain names of the garments in your titles so they match what people look for.
Packing for online orders and marketplaces
We can fold each piece, add your hang tag and size label, and pack it in a polybag with a barcode sticker if you supply the codes. Nightwear for gifting can go in a pouch or box instead.
If you sell on marketplaces such as Amazon, Flipkart, Myntra, Meesho, Ajio, Noon or Etsy, each platform sets its own rules for listings, labelling and packing, and those rules can change. Confirm the current requirements with the marketplace, then send us the specification. We label and pack to the specification you give us. Our page for marketplace sellers explains what we can prepare.
Packing and labelling requirements also vary by country, so tell us where you sell; they are confirmed at quotation.
Plan reorders from the start
Decide what you will track before stock arrives:
- Units sold per style, colour and size.
- Returns, and the reason given. In maternity wear, size uncertainty is often the cause, which may point to clearer size advice rather than a different size split.
- Questions shoppers ask before buying, which show what your listings are missing.
- Which style brings repeat buyers.
Reorders are quoted per style, by fabric, quantity and branding, and the minimum is again 50 pieces per style. If the fabric, colour, opening and branding stay the same, a reorder usually needs no new sample. Lead time is confirmed in each quotation, so ask early if you need stock for a particular season.
Once the first two styles are selling, add a third. A shopper who bought a feeding kurti during pregnancy may come back for a nursing top or nightwear after the birth, so the second and third styles are often the ones that grow the brand.
Send us your chosen styles, the fabric and feeding opening for each, your colours and size split, your logo and where you will sell. We take enquiries from buyers worldwide; shipping method, terms and documents are confirmed in the quotation.