Custom team jerseys sell in two quite different ways: as a service to teams, where each order is designed and personalised, and as stock, where a fixed design is sold to many buyers. Most teamwear brands do both, winning clubs and academies face to face and using a website or marketplace to sell custom team jerseys online and keep a design range visible between seasons.
Selling direct to clubs and academies
Clubs and academies are the core of most teamwear businesses. They buy every season, they buy full kits, and a happy coach introduces you to the next one.
What they want from you:
- A design process. Show a range of your original templates and recolour one in their colours. A quick mock-up wins more orders than a price list.
- A sample to touch. Carry a jersey in knit and one in mesh, plus shorts, so they can feel the fabric and check the fit.
- A simple order sheet. One line per player: name, number, size. Make it easy for a busy coach to fill in.
- A clear date. Tell them when you need the final list to meet their match day.
Keep each club’s approved design on file. Reorders for new players and new seasons then become quick, and the club has a reason to stay.
Remember the rule on designs. We make original team designs only, with the team’s own crest, name and sponsors. We do not print club, league or brand names that the buyer does not own, so do not take orders for copies of professional kits.
Schools, companies and events
Beyond clubs, steady orders come from:
| Buyer | What they usually order | Selling point |
|---|---|---|
| Schools and colleges | House jerseys, sports day kit, team kit | One design, many sizes, kids and adults |
| Companies | Staff league kit, sports day kit | Company colours and logo |
| Event organisers | Event jerseys for riders, runners or players | One design in a large run |
| Tournaments | Kit for every participating team | Several colourways of one template |
These buyers often order once a year, to a fixed date. Contact them early, well before their event.
Event and tournament orders are a good fit for the minimum. One template, recoloured for each team in a tournament, can run as a single style with different names, numbers and sizes on each piece. It also gives you finished kit to photograph across many teams at once, which helps the next sale.
Selling online
An online store suits two kinds of product.
Stock designs
Training tops, supporter shirts and cycling jerseys in your own designs can be sold without names, in a size run. Order a style at the 100-piece minimum, with sizes weighted toward the middle, and list each design with clear photos and a size chart.
Made-to-order team kit
Your site can also take team enquiries. Show your design templates, explain the process and offer a form for teams to send colours, logo and rough numbers. The sale still happens through a conversation, but the website brings the team to you. Show photos of finished kits, your design templates in several colourways and a short explanation of how names and numbers are collected. Teams want to know the process is simple before they get in touch.
Marketplaces
Some brands list stock designs on marketplaces such as Amazon, Flipkart, eBay, Etsy or Noon. Each marketplace sets its own rules for listings, labels and packing, and these change, so confirm the current requirements with the marketplace before you order. Send us the specification, and we label and pack to it. Our page for marketplace sellers explains how we handle labels, barcodes and packing for online selling.
Pricing your kit
Your price to a team should cover the jersey, your design time, your handling of the name list and delivery. Teams compare on the price per player for a full set, so quote that way: jersey, shorts and any extras together.
Our quotation to you is per style, by fabric, quantity and branding. Our post on what changes the price per piece shows the choices that keep a kit within a team’s budget, such as building names into the sublimation layout rather than adding them afterwards.
Building a range that sells
A few habits help a teamwear brand grow:
- Keep a library of original templates for each sport, and add new ones each season.
- Photograph every finished kit, with the team’s permission, for your site and social pages.
- Offer training bibs and shorts with every match kit, as an easy add-on.
- Keep blank spares for clubs that sign players mid-season.
- Use your brand on every piece: a neck print, a small sleeve mark and a hang tag for retail.
Next step
Choose the styles you want to sell from our white label team jerseys range and send us your first design, the sizes and the quantities. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation, along with the lead time.