Caps are one of the easier products to sell online: one size fits most buyers, they photograph well, and they ship in a small parcel. The work is in choosing a tight range of styles and colours, and reordering the ones that sell.
Here is how we suggest planning a range if you are selling caps online own brand, from the first order to the second.
Start with one or two styles
A new cap range does not need every style. Pick the one that fits your brand and add others once you have sales data.
| Style | Who it tends to suit online |
|---|---|
| Baseball cap | Clothing brands, everyday streetwear, corporate stores |
| Trucker cap | Creators, music and event merchandise, bold logos |
| Bucket hat | Summer ranges, festival and travel collections |
| Beanie | Autumn and winter ranges, outdoor brands |
The minimum is 300 pieces per style. More than one colour can sit within a style, and the colour split is confirmed at quotation. That means one baseball cap order can cover several colours, which is often a better start than several styles in one colour each.
Choosing colours that sell
Online shoppers buy caps they can wear with most of their wardrobe. A practical first range is built in two layers:
- Core colours: black, navy, white or stone. These usually carry the range.
- One or two accent colours: a colour tied to your brand or season, such as olive, burgundy or a bright shade on polyester.
Polyester holds bright colours well, which suits sports and event merchandise. Cotton twill gives a softer, classic look. Two-tone caps, with a different colour for the peak or the mesh, are possible and help a range look fuller without adding a style.
Weight more of the order to core colours. Accent colours show your brand on the product page; core colours tend to be what people reorder.
Branding, photos and shipping
Online, the cap is seen as a small image first, often on a phone screen in a grid of other products. Branding needs to read at that size, so a simple logo with strong contrast against the cap colour usually works better than fine detail.
- Front embroidery gives a clean, lasting finish and suits most logos.
- Raised 3D embroidery works for bold, simple shapes and catches light in photos.
- A woven or rubber patch handles fine detail or many colours, and suits trucker caps with their tall front panel.
- Side or back embroidery adds a detail customers notice in the second and third photos.
Add a woven inside label and a hang tag so the cap feels like your product when it arrives. Our post on cap sizing explains what to say about fit in each listing.
Photographing and listing caps
Good cap listings answer the questions buyers would ask in a shop. Use photos of:
- The front, straight on, showing the logo clearly.
- A three-quarter angle, showing the crown shape and peak.
- The back, showing the closure.
- The inside, showing your label.
- The cap worn, so the size and shape read on a head.
In the text, give the fabric, the closure, “one size, adjustable” or the bucket hat sizes, and care instructions.
Shipping caps to customers
A structured cap needs protection so the crown does not crush in transit. Bucket hats and beanies fold flat and are simpler to ship. Tell us how you want each piece packed, such as individually bagged with a hang tag, and we pack to that specification.
If you sell on marketplaces such as Amazon, Flipkart, Myntra, Noon, Etsy or TikTok Shop, confirm their current labelling, barcode and packaging requirements with the marketplace before you order. We label and pack to the specification you give us. Our page for marketplace sellers explains how we handle this.
Planning the reorder
The first order tells you what your customers want. Track it closely:
- Record sales by style and colour regularly from launch.
- Note which colour sells through first, and which is still on the shelf.
- For bucket hats, track the split between S/M and L/XL.
- Read reviews and messages for comments on fit, crown shape or closure.
Use that to shape the reorder. A colour that sold slowly is not always a mistake: it may have helped the range look complete, or sold better in one season than another. Keep the colours that sold, drop the slow one, and try one new accent. Reordering the same style keeps your branding and sample approved, so the reorder is simpler than the first run. Lead time is confirmed in the quotation each time, so place reorders before core colours run out.
Next step
Choose your first style and colours on our white label caps and hats page. Send us the style, fabric, colours, quantity, your logo file and how you want each cap packed. We quote per style, by fabric, quantity and branding, and make a sample cap with your logo before bulk production. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.