A first online abaya collection works well at two styles, each in two or three colours, with black in every style. For selling abayas online, that is enough to give shoppers a real choice and fill a product page, while keeping stock small enough to sell through and learn from before you reorder.
How many styles to start with
Online, every style needs its own photos, descriptions and size information. More styles mean more work before you sell a single piece. Two styles is a practical start:
- One everyday piece, usually a closed abaya in nida, which is soft, matte and easy to care for
- One piece with a different use, such as an open abaya in crepe or chiffon, a kaftan, or a prayer set
That pair gives shoppers a reason to buy two items, and it tells you early which type of piece your audience prefers. Our minimum is 50 pieces per style, so a two-style collection starts at 100 pieces across all sizes and colours.
Choosing colours that sell online
Colour matters more online than in a shop, because the shopper cannot touch the fabric. Choose colours that photograph honestly.
| Colour group | Why include it | Watch for |
|---|---|---|
| Black | Steady demand, easy to style | Show texture in photos, so it does not look flat |
| Neutrals: beige, taupe, grey | Broad appeal, easy to wear daily | Light shades can look different on screens |
| One seasonal colour | Draws attention to your page and posts | Keep quantity modest until you see demand |
Split each style across colours, with more pieces in black and fewer in the seasonal colour. The colour split is confirmed at quotation, since it depends on fabric availability.
Sizes and lengths online
Shoppers buying online rely on your size information. Many abaya buyers think in length first, because height decides whether an abaya looks right. We can work to S–3XL or to a length-based chart, and kaftans and prayer sets can be free size. Lengths and sizes can be mixed within the minimum.
For a first collection:
- Choose either sizes or lengths, and use the same system across all styles.
- Weight the order towards the middle of your range.
- Publish a clear chart with garment measurements taken from your approved sample.
- Add a short note on how to measure, such as from the shoulder to the ankle.
Product pages that reduce returns
A good product page answers the questions a shopper would ask in a shop.
- Fabric: name it, and describe how it feels and falls. “Soft, matte nida with a smooth drape” tells a shopper more than “premium fabric”.
- Fit: say whether the style is loose, relaxed or more fitted, and show it on a person.
- Length: give the measured length for each size, and the model’s height.
- Care: copy the care instructions from your care label.
- Photos: front, back, side, a close-up of fabric and sleeve, and the label.
Photograph bulk pieces rather than the sample, in natural light, so colours on screen match what arrives.
Where to sell
Most new abaya brands sell through their own website and social media, and some also list on marketplaces such as Amazon, Noon or Etsy. Each marketplace sets its own rules for listings, labels and packaging, and those rules change. Confirm the current requirements directly with the marketplace, then send us the specification. We label and pack to the details you give us. Our page for marketplace sellers explains how we handle seller labelling and packing.
Packing for online orders
Online orders travel in a courier bag, so the abaya should arrive folded neatly and ready to wear. Common choices:
- Folded with tissue in a clear polybag, with a size sticker
- Folded around a card so it keeps its shape in the post
- A branded sticker or thank-you card inside the bag
Tell us how you want each piece packed, and it is confirmed in your quotation. Unboxing is often the first time a buyer touches your brand, so a neat fold, a clean bag and a small card do a lot of work. They also make the abaya easy to photograph if the buyer shares it, which is useful free attention for a new brand.
Learning from the first collection
Track sales by style, colour and size or length from the first day. After the first few sales cycles, look for:
- The colour that sold out first, which deserves a bigger share next time
- Sizes or lengths with returns, which may mean your chart needs adjusting
- Questions customers asked before buying, which belong on your product page
Our post on checking an abaya sample and delivery explains what to look at before your stock goes live. The full style and fabric range is on our white label abayas page. Send us your two chosen styles, colours and size or length split, and we will quote your first online collection.