A first online leggings collection works well as two styles in three or four colours, with a full size run, labelled and packed to the requirements you have confirmed with each marketplace. That is enough to look like a proper range on Myntra, Amazon or your own store, and small enough to learn from before you scale. For brands that want to sell leggings online India-wide or abroad, the planning steps are the same.
We manufacture the leggings and finish them with your branding and packing. Listings, photographs, pricing and customer service sit with you. Here is how to plan the part we make so the rest is easier.
Choosing the first two styles
We make five leggings styles: full-length, 7/8 length, high-waist, flared yoga pants and biker shorts. For an online launch, pairing a core style with a contrasting one gives shoppers a reason to browse.
| Pairing | Why it works online |
|---|---|
| High-waist full-length plus biker shorts | Covers cooler and warmer weather, and the two photograph well together |
| High-waist 7/8 plus flared yoga pants | One for training, one for studio and casual wear |
| Full-length plus 7/8 | Same look, two lengths for taller and shorter shoppers |
High-waist styles are a dependable anchor for most online ranges. Biker shorts sell well in warm climates and as a lighter, lower-commitment purchase.
Fabric and colour
Nylon-elastane has a smooth, soft hand and a slight sheen. Polyester-elastane has a more matte look and holds strong colour well. Choose one fabric for the range so the feel is consistent across listings and reviews.
For colours, start with black, because it is the steady seller in leggings, then add two or three more from the fabric options. Neutral darks such as navy, charcoal and olive are safe. One lighter or brighter colour adds interest to your listing photographs, but check coverage carefully on the sample in that colour. The colour split per style is confirmed at quotation.
Size split for online buyers
Sizes run from XS to 3XL and can be mixed within the 100-piece minimum per style. Online shoppers cannot try leggings on, so your size chart has to be accurate. Build it from the measured sample, after one wash. Our guide to leggings size charts and size ratios sets out which measurements to publish and a starting split.
Expect returns on fit, and plan for them. A chart that shows waist, hip and inside leg, and says how the fabric stretches, helps shoppers choose the right size first time.
Labels, tags and packing for marketplaces
Marketplaces such as Myntra, Amazon, Flipkart, Ajio and Meesho each have their own requirements for product labelling, tags and packaging, and those requirements can change. The seller confirms the current requirements with each marketplace, and we label and pack to the specification the seller gives us.
What we can include:
- a woven waistband label or an inside-waistband print;
- a wash-care label with the text you provide;
- a branded hang tag;
- a heat transfer logo on the waistband or hip;
- individual folding and polybags;
- size or barcode stickers on each bag from codes you supply;
- cartons packed and marked by style, colour and size.
If you sell on more than one marketplace and their requirements differ, give us one specification per channel and the quantities for each. Our page for marketplace sellers explains how we handle these instructions.
Your own store
Your own website gives you control over presentation that a marketplace does not. A branded hang tag, a neat fold and a clean polybag work on both channels. If you want a branded mailer or insert card for your own store, mention it at enquiry.
Many sellers use their own store to test a new colour with a small quantity before listing it more widely. Because sizes and colours can be mixed within a style, a reorder can include one new colour alongside the colours that already sell.
Reorders without surprises
Online reviews attach to a listing, so the second batch has to match the first. To keep things consistent:
- Keep your approved sample and your size chart measurements.
- Reorder the same style, fabric and colour names.
- Use the same labels, tags and packing specification, or tell us exactly what has changed.
- Measure a few pieces per size on arrival.
- Reorder before stock runs out; lead time is confirmed in the quotation.
Watch which sizes and colours sell out first, and shift the reorder split towards them. That is the most reliable data you will have.
Send us the two styles, fabric, colours, rough quantities, your logo and its position, and the labelling and packing specification for each channel. See the full range on our white label leggings page. We quote per style, by fabric, quantity and branding. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.