A first kidswear collection works well with two to four styles, a narrow colour story and a clear age focus. That gives you enough choice to fill a product page or a boutique rail without spreading your order so thin that every size sells out at once or none does.
This post covers how to plan that collection when you are selling kidswear online, in boutiques, or both, and how to use the first order to shape the second.
Choosing the first styles
Start from what your customer is buying for. A parent shopping for daily wear wants something different from a relative buying a gift for a family event.
| If your customer buys for… | Styles to start with |
|---|---|
| Everyday wear | T-shirt and shorts sets, rompers |
| Occasions and festive seasons | Frocks, shirt sets |
| Bedtime and gifting | Kids’ nightwear, rompers |
| A mix of daily and occasion | One jersey set plus one woven frock or shirt set |
The minimum is 100 pieces per style, and age sizes can be mixed within it. Two styles at 100 pieces each is a manageable first order for many new brands. Our post on ordering white label kidswear explains how a style is counted.
A note on ages
Decide whether you are a babywear brand, a kidswear brand, or both. Rompers run 0 to 24 months; our sets, shirt sets and nightwear run 1 to 12 years, and frocks 1 to 10 years. A focused age range makes your size spread fuller and your photos more consistent.
Colours and prints
Kidswear invites colour, but a first collection reads better with restraint.
- Pick a small palette that works across all your styles, so a parent can buy a matching set and frock.
- Use one or two prints at most, and repeat them across styles if the fabric allows.
- Keep each style to two or three colours, so each colour still has a full run of age sizes.
More than one colour per style is possible, and the colour split is confirmed at quotation.
Selling online: listings, photos and packing
Online, a parent cannot feel the fabric or hold the garment up to their child. Your listing has to do that work.
- Photos: front, back, a close-up of the fabric, the inside label, and the garment worn by a child of a stated age, with a parent’s consent.
- Fabric: say cotton jersey or cotton woven, and what that means in plain words: soft and stretchy, or crisp and smart.
- Fastenings: snaps, buttons or elastic, and where they are.
- Size guide: age plus height, with a line on whether the style runs roomy.
- Care: match the care label exactly.
For packing, most online sellers ask for each piece or set in its own bag with a size sticker, so orders can be picked quickly. Sets are folded together so they arrive as one.
Marketplaces
You can sell on your own website and on marketplaces such as Amazon, Flipkart, Myntra, Meesho, Ajio, Noon or Etsy. Each marketplace sets its own listing, size chart, labelling and packaging requirements, and they change. Confirm the current requirements with the marketplace before you order. We label and pack to the specification you give us. Our page for marketplace sellers explains how we work with sellers.
Selling in boutiques
Boutiques buy differently. They want a small number of pieces per style, displayed well, and they often focus on occasion wear.
- Hang tags matter: the tag is your brand’s voice on the rail. Include the style name, size and a short brand line.
- Presentation: frocks and shirt sets hang; sets and nightwear fold. Tell us how each style should be packed for the shop.
- Seasons: boutiques buy ahead of festive and wedding seasons, so plan your order with enough time before those windows. Lead time is confirmed in the quotation.
If you sell to boutiques and online, plan one packing method for each channel and tell us the split at quotation.
Using the first order to plan the second
Track every sale by style, colour and age size from launch. After the first selling period, ask:
- Which style sold through first?
- Which age sizes ran out, and which are left?
- Did one colour outsell the others?
- What did parents say about fit, fabric and fastenings?
Reorder what worked, adjust the age split, and add one new style or colour at a time. Labelling and safety requirements for children’s clothing depend on the destination country and are confirmed at quotation, so tell us if you start selling in a new country.
Next step
Browse our styles on the white label kids clothing page. Send us your first two to four styles, fabric, colours, quantities per age size, branding, packing for each channel and the country where you will sell. We reply with a quotation per style and make a sample for you to photograph and test.