Most leggings brands choose an inside-waistband print for comfort, a small wash-care label for the details, a heat transfer logo on the outside of the waistband or hip, a hang tag and an individual polybag. Those are the custom labels for leggings that we apply, and each one is a separate decision about feel, look and what the customer reads.
Leggings are worn close to the skin and pulled on and off by the waistband, so branding has to be comfortable as well as visible. Here is how each element works.
Inside the waistband: print or woven label
Inside-waistband print
Your logo and the size are printed directly onto the inside of the waistband. There is no label edge, nothing to cut out, and nothing to feel during a long session or a yoga class. For leggings, this is the choice most brands make.
Keep the artwork simple and bold enough to read on stretch fabric. A logo or wordmark plus the size works well; long sentences do not. The print stretches with the band, so very fine lines can soften.
Woven label
A small woven label sewn inside the back waistband feels traditional and gives crisp detail. On leggings, some wearers notice it, especially on a high-waist band during bending. If you choose a woven label, keep it small and soft-edged.
| Inside-waistband print | Woven label | |
|---|---|---|
| Comfort | Nothing against the skin | Label edge present |
| Detail | Simple marks and text | Fine detail possible |
| Size shown | Printed together with logo | On label or separate size label |
| Look | Clean and modern | Classic |
Wash-care label
Even with an inside print, a small wash-care label is kept for wash details, usually at a side seam. It carries fibre content, care instructions and any other text you provide. Requirements for what a care label must show differ between countries, so the details are confirmed at quotation based on where you sell. Send us your wording, and read the proof word by word before approving.
The logo on the outside
The outside logo is what customers see in photographs and in use. Heat transfer suits stretch fabric because it moves with the garment rather than cracking or puckering.
Common positions:
- Back waistband: centred, visible from behind, and the most common choice.
- Front waistband: visible in front-facing photographs and mirror selfies.
- Hip: a small mark on the outer hip, often on the left.
- Lower leg: a small mark near the hem of full-length or 7/8 leggings.
One position usually looks more considered than several. Send vector artwork with the size you want in centimetres, and we will suggest a size if you are unsure. Keep the logo modest; it has to sit on a band that stretches every time the leggings go on.
Hang tags
A hang tag carries your brand to the shelf or the unboxing. On leggings, it is usually attached at the waistband. Decide:
- Card size and shape.
- Printed on one side or two.
- What it says: logo, style name, fabric, size, a short brand line.
- Whether it carries a barcode or a sticker area.
- How it attaches.
If you sell through a retailer or marketplace with tagging requirements, the seller confirms the current requirements with them, and we tag to the specification the seller gives us.
Folding and packing
Leggings fold small, which makes packing simple, but the details still matter. Options:
- bulk-packed by size and colour in cartons;
- folded to a set size, which helps if you ship in a particular mailer;
- individual polybags, plain or printed;
- size or barcode stickers on each bag from codes you supply;
- cartons marked by style, colour and size.
If you sell leggings and sports bras as sets, they can be packed together in one bag. Mention it at enquiry so the sizes are planned as pairs. Our page on labels, tags and packaging covers the general options across our range.
Packing for more than one channel
If part of an order goes to your own store and part to a marketplace, the packing and stickers may differ. Give us one specification per channel with the quantity for each. We pack and mark cartons so the two are easy to separate on arrival.
What to send us
Gather these before you request a sample:
- logo artwork, preferably vector, with colours specified;
- inside branding choice and artwork, with the sizes to show;
- wash-care wording, in the languages you need;
- outside logo position and size;
- hang tag design or a description;
- packing instructions, including any sticker codes.
Every element appears on the sample so you can check it as a customer would: unpack it, read the tag, turn the waistband inside out, put the leggings on and see whether anything is felt. Then approve, and the sample becomes the reference for production and our quality check.
See all styles and branding options on our white label leggings page, then send us your artwork and packing instructions with your enquiry. We confirm every branding element in the quotation.