For children’s clothing we suggest a printed inside-neck label or a soft printed care label rather than a stiff woven label, plus a hang tag for retail. Packing then depends on how you sell: bulk for boutiques that hang stock, individual bags or gift-ready sets for online orders.
Labels on kidswear do two jobs: they carry your brand and they carry the information parents and your market need. Here is how to plan kidswear brand labels and tags, and the packaging that goes with them.
Why kidswear labels need a different approach
Children feel a scratchy label before they notice anything else about a garment. A stiff woven label with sharp corners at the back of the neck is a common reason a child refuses to wear something, and a common reason parents cut labels out. Once the label is cut out, your brand name goes with it.
That is why we suggest softer options for children’s clothing:
- Printed inside-neck label: your brand, size and short care details printed directly inside the neck. Nothing to rub, nothing to cut out.
- Soft printed care label: a smooth fabric label, usually sewn into the side seam, carrying care, fibre and size information.
- Neck label: if you want a sewn label at the neck, choose a soft one and keep it small.
The approach suits babywear especially. On a romper, the label sits right against a baby’s neck, so a printed label is often the better choice.
What goes on each label
Plan the content before the artwork. A typical set looks like this:
| Label | Typical content |
|---|---|
| Inside-neck (printed or sewn) | Brand name or logo, age size |
| Care label | Fibre content, washing and drying instructions, size |
| Hang tag | Brand, style name, size, space for barcode or price |
| Pack label or sticker | Style, colour, size and quantity for your stock |
Labelling and safety requirements for children’s clothing depend on the destination country. Some markets expect particular information or wording on labels. These are confirmed at quotation, so tell us where you sell before we prepare your labels. We do not give legal or compliance advice, so check your own market’s rules as well.
Size labels by age
Kidswear is sold by age, so the size on the label should match the size on your website, size chart and pack. Agree the exact wording, such as “2–3 Y” or “6–12 M”, and use it everywhere. Mixed-up size labels lead to avoidable returns. Our post on kidswear size charts by age covers how to set the sizes.
Logos on the garment
Beyond the labels, you can put your brand on the outside of the garment.
- Screen print suits cotton jersey T-shirt sets, nightwear and rompers. It works for logos and for larger artwork such as a character or a slogan.
- Small embroidery suits a chest logo on a shirt set, a frock yoke or a romper. Keep it small and check that the back of the embroidery feels smooth inside.
On the sample, feel the inside of any print or embroidery. A smooth inside matters more on children’s clothing than on adults’.
Hang tags for kidswear
A hang tag is your brand’s first impression in a boutique. For kidswear, think about how and where it attaches.
- Attach it where it is easy to remove and leaves no mark, such as through the care label or a side seam.
- Avoid sharp fasteners near the face; a soft loop of thread or a ribbon is gentler.
- Use the back of the tag for a short brand line, care advice, or a size guide.
- Leave space for a barcode if your retailer or marketplace needs one.
If you sell on a marketplace such as Amazon, Flipkart, Myntra, Meesho or Ajio, confirm the current labelling, barcode and packaging requirements with that marketplace. We label and pack to the specification you give us.
Packaging choices
How each piece is packed depends on who opens the parcel.
For boutiques and shops
Bulk packing in cartons, sorted by style, colour and size, with each piece folded and tagged. Shops usually hang or fold the stock themselves, so individual bags may not be needed.
For online sellers
Each piece or set in its own bag, with the hang tag and a size sticker on the outside so it can be picked and shipped quickly. Sets, such as a T-shirt and shorts set or a nightwear set, are folded together so they arrive as one unit.
For gifting
Kidswear is often bought as a gift. A set folded around a card insert, a ribbon, or a simple box makes a product ready to give. Gift packing adds material and handling to each piece, so weigh it against your price point.
For more on branding options across all our garments, see our page on labels, tags and packaging.
What to send us
Send your logo in a vector file, the text for each label, your chosen label types, hang tag artwork, packing method and the destination country. We confirm the labels and packing on the sample so you can see them on the garment before production. The minimum is 100 pieces per style, and you can see all styles and branding options on our white label kids clothing page.