Pick one training T-shirt style, one fabric and two or three colours, put your logo and label on it, approve a sample, and place a first order of 100 pieces with sizes mixed. That is how to start gym T-shirt brand production with white label: the garment already exists, so your work goes into the brand, the customer and the sales channel rather than pattern development.
This guide sets out the steps in order, with the decisions you need to make at each one. None of them requires a fashion background; they require clear choices.
Step 1: Decide who the brand is for
Before choosing a garment, write one sentence about the customer. “Women who lift weights and want a fitted tee.” “Gym members in a hot city who train in sleeveless tops.” “Runners who want a light long-sleeve layer.” That sentence decides most of what follows.
It also decides where you will sell. An online brand, a gym selling at the front desk and an academy kitting out players each need slightly different things from the same garment.
Step 2: Choose the garment
We manufacture three gym top styles: training T-shirt, sleeveless top and long-sleeve top. Each comes in polyester knit or polyester-elastane.
- Polyester knit is light, smooth and holds its shape. It suits a regular fit and larger prints.
- Polyester-elastane stretches further and recovers quickly. It suits a slimmer, athletic cut with a small logo.
For a first range, one style is enough. The training T-shirt has the widest appeal; the sleeveless top is a good choice if your customer trains in warm weather or focuses on lifting.
Colours: black, navy and grey are reliable. Add one brand colour if you have one. The colour split per style is confirmed at quotation.
Step 3: Plan your branding
White label means the garment carries your brand, not ours. Decide on each element:
| Element | Options |
|---|---|
| Neck branding | Inside-neck print or sewn neck label |
| Logo on the garment | Heat transfer, screen print or small embroidery |
| Logo position | Chest, back, sleeve or back neck |
| Care details | Wash-care label with your text |
| Swing tag | Hang tag with your branding |
| Packing | Folding and individual bags to your specification |
Many gym brands choose an inside-neck print rather than a sewn label for a cleaner feel. Heat transfer suits stretch polyester because it sits flat and moves with the fabric.
You need your logo as clean artwork. If you do not have one yet, get it made before you request a sample; the sample should show the real branding.
Step 4: Request a quotation and a sample
Send us the style, fabric, colours, rough quantities, logo and position, and labels and packing you need. We quote per style, by fabric, quantity and branding. Lead time is confirmed in the quotation.
Then order a sample. Wear it, wash it, check the print and measure it. Once you approve it, the sample becomes the reference for the full order and for our quality check. Our page on minimum order and samples explains the sample stage in more detail.
Step 5: Place the first order
The process from here is straightforward:
- Approve the sample.
- Confirm the size and colour split.
- Pay the advance to start production.
- We produce the order and run our quality check against the sample.
- Pay the balance before dispatch.
- We pack and dispatch.
The minimum is 100 pieces per style, and sizes from XS to 3XL can be mixed within it. Weight the middle sizes and keep smaller quantities at each end until you have sales data.
Step 6: Sell, learn, reorder
Once stock arrives, check it against the approved sample, then start selling. Watch three things:
- which sizes sell out first;
- which colours move and which sit;
- what customers say about fit and fabric.
Those answers shape the reorder. You might shift the size split, drop a slow colour, or add a second style. If you are weighing up whether white label is the right route at all, our comparison of white label, private label and print-on-demand sets out the trade-offs.
Mistakes worth avoiding
- Too many styles at once. Each style carries its own minimum. Prove one first.
- Skipping the sample wash. One wash shows how print, colour and fit hold up.
- A generic size chart. Build your chart from the measured sample so it matches what customers receive.
- Late artwork. Logo, label and tag files ready before sampling keep things moving.
Send us the style you have in mind, the fabric and fit, colours, rough quantities and your logo. See the range on our white label gym T-shirts page. We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.