Launch with one hero bottom, usually a tapered jogger, in two or three colours, and build the brand around its fit, fabric and logo before adding sets and shorts. White label lets you start from a proven style, so your effort goes into choosing well and branding clearly rather than into pattern work.
People asking how to start a joggers brand usually have a look in mind and a rough budget, and not much else yet. The steps below take you from that point to a first order, using the styles in our white label joggers range.
Step 1: Decide who the joggers are for
Joggers are worn by very different people for very different reasons. A brand that tries to suit all of them ends up with a product that stands out to none. Write down, in a line or two:
- who will wear them (age, style, what else they wear);
- where (gym, street, home, travel, campus);
- the climate they live in;
- what they already buy and why they would switch to yours.
The answers point to the style and fabric. A streetwear buyer in a cool city wants heavy fleece sweatpants. An athleisure buyer in a warm city wants light French terry joggers. A sports academy wants polyester knit tracksuit sets with its crest.
Step 2: Pick a hero style
Choose one bottom that will carry the brand. Our range has four options:
| Style | Leg and hem | Fabrics | Typical first buyer |
|---|---|---|---|
| Joggers | Tapered, ribbed or elastic cuff | French terry, fleece, polyester knit | Athleisure and casual brands |
| Sweatpants | Straight or relaxed, open hem | French terry, fleece | Streetwear brands |
| Shorts | Short leg | French terry, polyester knit | Warm-weather and gym ranges |
| Tracksuit sets | Top and matching bottoms | French terry, fleece, polyester knit | Academies, clubs, athleisure |
For most new brands, tapered joggers are the safest hero style. They suit the widest range of buyers and photograph clearly. Our post on joggers, sweatpants, shorts and tracksuit sets goes deeper into the choice.
Step 3: Fabric and colour
Fabric decides how the joggers feel and when they are worn.
- French terry: looped inside, lighter, suits warm climates and year-round wear.
- Fleece: brushed inside and warmer, suits cooler markets.
- Polyester knit: smooth and light, holds colour well, suits tracksuits for sport and travel.
For colours, start with what sells steadily: black, grey marl and navy cover most first orders, with one brand colour if you have one. The colour split is confirmed in your quotation, as it depends on the fabric. If you plan a matching hoodie or top later, choose colours you can carry across both.
Step 4: Plan the branding
On joggers, a few small details make a plain style recognisably yours.
- Waistband label. Woven or printed inside the back waistband.
- Outside logo. Embroidery or screen print on the left thigh or hip; heat transfer for sharp graphics on polyester knit.
- Wash-care label. In the side seam or waistband seam.
- Hang tag. Attached at the waistband.
- Drawcord and details. Drawcord colour and tips, side stripes or contrast panels, confirmed at quotation.
- Packing. Individual polybags with size stickers and barcodes for online orders, or bulk cartons.
Keep the first logo small and clear. A neat thigh embroidery tends to age better than a large print, and it works on every colour.
Step 5: Quote, sample, approve
Send us the style, fabric, colours, quantity per size, branding and destination. The minimum is 100 pieces per style, with sizes mixed across S to 3XL. We send a quotation for each style with sample terms, lead time and shipping details.
We then make a sample with your branding where possible. Check the waistband, rise, leg shape, cuffs, pockets and logo, and wash it once. List any changes clearly; we confirm them before production. Once you approve the sample, you pay the advance and bulk production follows the approved sample. Every order passes our quality check before it is packed, and the balance is due before dispatch.
We take enquiries from buyers worldwide. Shipping method, terms and documents are confirmed in the quotation.
Step 6: Launch, then add the second piece
While production runs, write your size chart from the approved sample’s measurements and plan your photos: on a model from front, side and back, with close-ups of the waistband, cuff and logo. If you sell on a marketplace, confirm its current labelling and packing requirements and send them to us before packing.
Once the hero style is selling, add the next piece. The usual order is:
- a second colour or a second fabric of the same style;
- shorts in the same fabric, for warmer months;
- a matching top to make a tracksuit set (each piece counts as its own style for the minimum);
- a hoodie from our hoodie range in matching colours.
A white label reorder repeats the approved spec, so you can adjust the size ratio or add a colour without starting again.
Starter checklist:
- A short description of your buyer and their climate
- One hero style and its fabric
- Two or three colours
- Logo, waistband label and hang tag artwork
- Packing method and barcode needs
- Destination country and any launch date
Send us what you have, even if some of it is still open, with a reference photo of the fit you want. We will help you fill the gaps and prepare a quotation.